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Band 6.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development

#businesses #emphasise #products #development
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Nowadays, numerous
brands
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adopt
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adapt
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 commercials as a way to verse
people
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 with their
products
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. They lay stress on the fact that their current
product
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 is fresher than the previous one. In my opinion,
this
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 is a positive development as it instils healthy competition between
brands
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 and helps them in increasing their profits. Advertising is essential for a business to showcase its
products
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 to the
people
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, as well as to
their
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its
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 rival counterparts.
This
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 in turn instils a competitive spirit among different
brands
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.
As a result
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, these
brands
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 get to know the weakness of their counterparts'
products
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. Ultimately, they work on improving their
product
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 to make it more appealing to the customers. These benefits are
then
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 reaped by the
people
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 as they have a plethora of options to choose from.
In addition
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, advertising in
such
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 a way increases the sales of the
product
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. A large number of customers are lured by these commercials and they are often seen standing in lines waiting to acquire the
product
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.
For example
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, whenever Apple releases a new version of their mobile phone, a large crowd of
people
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 gather outside the malls and shops. Eventually, the profits made by these companies skyrocket as more
people
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 end up spending their money on them To sum up, advertisement is considered to be an essential practice by businesses as it drastically increases their income. Rival businesses would have to up their game when their counterparts make advancements in the same kind of
product
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 that they have to offer.
Therefore
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, the
products
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 will improve in quality and
people
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 would benefit from
such
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 competition.
Moreover
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, businesses would prosper and the customers will
also
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 be satisfied.
Submitted by harpinder.singh04 on

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When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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