Today, the high sales of popular consumer goods reflect the power of advertising and not the real need of the society in which they are sold. To what extend do you agree or disagree?
In
this
day and age, it is believed that advertisements and promotional activities have a greater impact on increasing the product
sales of businesses compared to the influence of actual consumer demand. This
essay strongly agrees with the idea because businesses constantly redesign products
to attract customers
and consumers tend to purchase products
when there are discounts.
That is
to, say advertisers usually change product
exteriors such
as shapes and colours to gain customers
' attention. In fact, besides
new designs, companies might not change any functional features within a product
. For this
reason, people may be attracted only by the outfit of these goods and they will make purchases as a collection or for showing off purposes. For example
, Apple iPhones are released annually with new versions, and people still purchase them to brag about their wealth while there are no significant improvements introduced.
Moreover
, advertising specialists also
create discount campaigns to target customers
who want to economise. A lot of products
on e-commerce platforms and shops are frequently marked as discounts by seasons or by special occasions in the calendar year in order to increase sales. Consequently
, buyers will take the chances because they believe that these are bargains. For instance
, Addidas has been using such
a tactic for their clothes and shoes; thus
, at the end of each season, a great number of them are sold out because they are marked with discount prices.
In conclusion, it is true that marketing activities are the main drivers of company sales compared to the actual demand of customers
. Some of the reasons are that businesses constantly change product
designs to draw people's interest and discount products
are regularly introduced to sway buyers purchasing decisions.Submitted by thaibinh11287 on
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