Today, the high sales of popular consumer goods reflect the power of advertising and not the real need of the society in which they are sold. To what extend do you agree or disagree?

In

this

day and age, it is believed that advertisements and promotional activities have a greater impact on increasing the

product

sales of businesses compared to the influence of actual consumer demand.

This

essay strongly agrees with the idea because businesses constantly redesign

products

to attract

customers

and consumers tend to purchase

products

when there are discounts.

That is

to, say advertisers usually change

product

exteriors

such

as shapes and colours to gain

customers

' attention. In fact,

besides

new designs, companies might not change any functional features within a

product

. For

this

reason, people may be attracted only by the outfit of these goods and they will make purchases as a collection or for showing off purposes.

For example

, Apple iPhones are released annually with new versions, and people still purchase them to brag about their wealth while there are no significant improvements introduced.

Moreover

, advertising specialists

also

create discount campaigns to target

customers

who want to economise. A lot of

products

on e-commerce platforms and shops are frequently marked as discounts by seasons or by special occasions in the calendar year in order to increase sales.

Consequently

, buyers will take the chances because they believe that these are bargains.

For instance

, Addidas has been using

such

a tactic for their clothes and shoes;

thus

, at the end of each season, a great number of them are sold out because they are marked with discount prices. In conclusion, it is true that marketing activities are the main drivers of company sales compared to the actual demand of

customers

. Some of the reasons are that businesses constantly change

product

designs to draw people's interest and discount

products

are regularly introduced to sway buyers purchasing decisions.