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Band 7

Today, the high sales of popular consumer goods reflect the power of advertising and not the real need of the society in which they are sold. To what extend do you agree or disagree?

#sales #consumer #goods #power #society
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In
this
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 day and age, it is believed that advertisements and promotional activities have a greater impact on increasing the
product
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 sales of businesses compared to the influence of actual consumer demand.
This
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 essay strongly agrees with the idea because businesses constantly redesign
products
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 to attract
customers
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 and consumers tend to purchase
products
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 when there are discounts.
That is
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 to, say advertisers usually change
product
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 exteriors
such
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 as shapes and colours to gain
customers
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' attention. In fact,
besides
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 new designs, companies might not change any functional features within a
product
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. For
this
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 reason, people may be attracted only by the outfit of these goods and they will make purchases as a collection or for showing off purposes.
For example
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, Apple iPhones are released annually with new versions, and people still purchase them to brag about their wealth while there are no significant improvements introduced.
Moreover
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, advertising specialists
also
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 create discount campaigns to target
customers
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 who want to economise. A lot of
products
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 on e-commerce platforms and shops are frequently marked as discounts by seasons or by special occasions in the calendar year in order to increase sales.
Consequently
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, buyers will take the chances because they believe that these are bargains.
For instance
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, Addidas has been using
such
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 a tactic for their clothes and shoes;
thus
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, at the end of each season, a great number of them are sold out because they are marked with discount prices. In conclusion, it is true that marketing activities are the main drivers of company sales compared to the actual demand of
customers
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. Some of the reasons are that businesses constantly change
product
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 designs to draw people's interest and discount
products
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 are regularly introduced to sway buyers purchasing decisions.
Submitted by thaibinh11287 on

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Your opinion

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Don’t leave your opinion until the conclusion.

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...do you agree or disagree?...do you think...?...your opinion...?

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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