In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Advertising
companies
have been searching for new methods to promote a product or a service. Though some organizations insist that their goods are new in some way. The main reason for it is that companies
want to increase their market share, however
, this
brings some negative drawbacks to society.
Major factories use such
promotions to introduce their products
as new ones
to increase their income by selling more products
. Most individuals prefer to buy newer products
rather than the old ones
, because, they may feel more up to date by such
a decision. For instance
, the same product but with a new covering and a label is much more selling than the regular one. Besides
, customers' curiosity is another reason why they prefer to have new products
, even when they are not in actual need of them. For example
, people may change their car with a newer model without considering the real differences, but just the look and the year it has been manufactured.
Such
measures can bring certain negative drawbacks to everyone. Quite very small businesses that just have started their company with innovative ideas may fail to compete with large companies
that falsely advertise their products
as new. Likewise
, major companies
that provide false information on their prior products
win the competition. More importantly, people will be buying more inferior quality products
because of the influence given by commercials. Such
as junk foods that get the highest number of adverts on TV.
In conclusion, individuals usually prefer new products
to the older ones
. However
, small businesses with innovative ideas are failing to compete with larger ones
that falsely advertise the innovation of their products
. The government should take action immediately and ban such
adverts in order to encourage actual innovations.Submitted by amirreza.alise on
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