In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Advertising
companies
have been searching for new methods to promote a product or a service. Though some organizations insist that their goods are new in some way. The main reason for it is that
companies
want to increase their market share,
however
,
this
brings some negative drawbacks to society. Major factories use
such
promotions to introduce their
products
as new
ones
to increase their income by selling more
products
. Most individuals prefer to buy newer
products
rather than the old
ones
, because, they may feel more up to date by
such
a decision.
For instance
, the same product but with a new covering and a label is much more selling than the regular one.
Besides
, customers' curiosity is another reason why they prefer to have new
products
, even when they are not in actual need of them.
For example
, people may change their car with a newer model without considering the real differences, but just the look and the year it has been manufactured.
Such
measures can bring certain negative drawbacks to everyone. Quite very small businesses that just have started their company with innovative ideas may fail to compete with large
companies
that falsely advertise their
products
as new.
Likewise
, major
companies
that provide false information on their prior
products
win the competition. More importantly, people will be buying more inferior quality
products
because of the influence given by commercials.
Such
as junk foods that get the highest number of adverts on TV. In conclusion, individuals usually prefer new
products
to the older
ones
.
However
, small businesses with innovative ideas are failing to compete with larger
ones
that falsely advertise the innovation of their
products
. The government should take action immediately and ban
such
adverts in order to encourage actual innovations.
Submitted by amirreza.alise on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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