In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Advertising
companies
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have been searching for new methods to promote a product or a service. Though some organizations insist that their goods are new in some way. The main reason for it is that
companies
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want to increase their market share,
however
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,
this
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brings some negative drawbacks to society. Major factories use
such
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promotions to introduce their
products
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as new
ones
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to increase their income by selling more
products
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. Most individuals prefer to buy newer
products
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rather than the old
ones
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, because, they may feel more up to date by
such
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a decision.
For instance
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, the same product but with a new covering and a label is much more selling than the regular one.
Besides
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, customers' curiosity is another reason why they prefer to have new
products
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, even when they are not in actual need of them.
For example
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, people may change their car with a newer model without considering the real differences, but just the look and the year it has been manufactured.
Such
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measures can bring certain negative drawbacks to everyone. Quite very small businesses that just have started their company with innovative ideas may fail to compete with large
companies
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that falsely advertise their
products
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as new.
Likewise
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, major
companies
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that provide false information on their prior
products
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win the competition. More importantly, people will be buying more inferior quality
products
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because of the influence given by commercials.
Such
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as junk foods that get the highest number of adverts on TV. In conclusion, individuals usually prefer new
products
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to the older
ones
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.
However
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, small businesses with innovative ideas are failing to compete with larger
ones
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that falsely advertise the innovation of their
products
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. The government should take action immediately and ban
such
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adverts in order to encourage actual innovations.
Submitted by amirreza.alise on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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