In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays, many businesses use various ways to
marketing
Wrong verb form
market
show examples
their own
products
. When they promote their
products
, they usually emphasize their
product’s
Change noun form
product
show examples
novelty
. It is a common belief that accentuating
novelty
will have a negative impact on
development
Add an article
the development
show examples
of their
products
.
However
, I firmly believe
this
is a positive
development
.
To begin
with,
novelty
can bring great profit. When people want to buy a
product
, a majority are curious about it and want to buy a
product
with new features.
This
curiosity will lead them to buy the
product
, and
this
eventually lets the
company
earn a
lot
of
money
. The
company
can use
this
money
for investment in other new
products
.
For instance
, Apple released their new laptop with a new CPU called M1
last
year. Many people bought
this
with
a
Correct article usage
the
show examples
thought that the new CPU would enhance their productivity. So,
this
laptop became the best selling laptop in 2020, and Apple earned a
lot
of
money
from it. On top of that, pursuing new
products
makes the industry develop more and gives consumers more options. If one
company
developes
Correct your spelling
develops
developed
a new
product
, many people will expect a
lot
from it. In order not to fall behind, the
company
will try its best to keep developing more technology, and
this
whole process will lead to
development
in the industry.
This
is beneficial for consumers
,
Remove the comma
apply
show examples
because they have a variety of options to choose from.
For example
, a few years ago Samsung launched their folding cellphone called Galaxy Flip. It was a huge breakthrough in the market. They earned a
lot
of
money
from it and invested that
money
in developing another type of cellphone.
Finally
, they invented a new type of
cell
Change the article
the cell
show examples
phone, which is
rollerable
Correct your spelling
tolerable
rollable
. Many other companies have simulated
this
and want to develop new cellphones with unique features. To sum up, because
novelty
can bring a great profit and lead the industry to
further
development
, it is clear that emphasizing
novelty
has a positive impact on a
company
.
Submitted by shoep11 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: