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Writing Samples
Band 6.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays, many businesses use various ways to
marketing
Wrong verb form
market
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 their own
products
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. When they promote their
products
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, they usually emphasize their
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product’s
Change noun form
product
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novelty
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. It is a common belief that accentuating
novelty
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 will have a negative impact on
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development
Add an article
the development
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 of their
products
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.
However
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, I firmly believe
this
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 is a positive
development
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.
To begin
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 with,
novelty
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 can bring great profit. When people want to buy a
product
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, a majority are curious about it and want to buy a
product
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 with new features.
This
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 curiosity will lead them to buy the
product
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, and
this
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 eventually lets the
company
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 earn a
lot
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 of
money
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. The
company
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 can use
this
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money
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 for investment in other new
products
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.
For instance
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, Apple released their new laptop with a new CPU called M1
last
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 year. Many people bought
this
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 with
a
Correct article usage
the
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 thought that the new CPU would enhance their productivity. So,
this
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 laptop became the best selling laptop in 2020, and Apple earned a
lot
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 of
money
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 from it. On top of that, pursuing new
products
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 makes the industry develop more and gives consumers more options. If one
company
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developes
Correct your spelling
develops
developed
 a new
product
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, many people will expect a
lot
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 from it. In order not to fall behind, the
company
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 will try its best to keep developing more technology, and
this
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 whole process will lead to
development
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 in the industry.
This
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 is beneficial for consumers
,
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apply
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 because they have a variety of options to choose from.
For example
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, a few years ago Samsung launched their folding cellphone called Galaxy Flip. It was a huge breakthrough in the market. They earned a
lot
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 of
money
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 from it and invested that
money
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 in developing another type of cellphone.
Finally
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, they invented a new type of
cell
Change the article
the cell
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 phone, which is
rollerable
Correct your spelling
tolerable
rollable
. Many other companies have simulated
this
Linking Words
 and want to develop new cellphones with unique features. To sum up, because
novelty
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 can bring a great profit and lead the industry to
further
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development
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, it is clear that emphasizing
novelty
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 has a positive impact on a
company
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.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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