Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

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These days, because of a highly competitive commercial market, people are bombarded with an array of
advertisements
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in various types of media. Numerous adverse impacts of
this
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trend have arisen on buyers, and governments can take steps to mitigate these problems. There are several reasons why the ubiquity of
advertisements
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can leave several repercussions for customers.
To begin
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with, individuals' choice of
products
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might be manipulated if they heavily rely on commercials. Marketers tend to employ tricks and gimmicks or exaggerate the quality of their
products
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to lure people into purchasing
products
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that they have no real need for or can be of poor quality and different from what the advertisement had shown before, leading to great dissatisfaction among buyers.
Additionally
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, due to the high cost,
advertisements
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increase the price of
products
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.
For example
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, it is costly to have a commercial broadcast on television.
Therefore
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, consumers would have to pay more money for the same items. In order to tackle these issues, a number of viable solutions could be implemented by authorities.
Firstly
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, they should impose strict regulations on the advertising industry, like exercising censorship on all
advertisements
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. A rigorous content check must be carried out prior to publishing a commercial to ensure the description of a product accurately reflects its actual quality.
In addition
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, there should be a limit on the number of platforms on which
advertisements
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are permitted to occur,
such
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as billboards, posters, televisions, or social media.
This
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would effectively safeguard consumers against information overload and help them avoid making wasteful purchases.
Finally
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, several consumer awareness projects can be made to ensure the buyers are informed of the goods, services, and consumer rights.
As a result
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, they can make the right choices when buying something. In conclusion, it is undoubtedly clear that citizens are easily lured into purchasing unnecessary
products
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if they watch too many
advertisements
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;
this
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issue can still be addressed by appropriate measures from the administrations.
Submitted by lanhuong291998 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • advertising campaign
  • celebrity endorsement
  • psychological manipulation
  • emotional appeal
  • targeted advertisement
  • digital marketing
  • social proof
  • peer review
  • consumer trust
  • brand loyalty
  • misleading advertisement
  • government regulation
  • consumer protection
  • media literacy
  • ad-blocker
  • privacy settings
  • informed choice
  • critical thinking
  • marketing tactics
  • consumer awareness
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