In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Advertisement plays a vital part for corporate
product
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products
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to have known in public.
However
, at present, they highlight that their materials are fresh in some way. They made
this
to heed society to increase their management sales. In my opinion,
this
is a negative trend for it may deceive people that they have
a
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new merchandise. The notification to the public regarding the newly develop and improve
product
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the product
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through advertising might gain popularity especially if it is pleasing to the eye to boost income.
Although
without alteration in ingredients it is still possible by changing the bottle shape, incorporating vibrant
color
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colour
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in labels, and even signing up the most famous celebrity.
For example
, the Sunsilk shampoo that becomes popular in the Philippines because it uses well-known artists, reshaped the bottle, and they keep it saying that its brand was newly improved,
on the other hand
, the ingredients were still the same. In my point of view, it is a negative development because it can deceive individuals.
This
means that the buyer believes that they developed an altered product even though it is just the same.
For instance
, the Jollibee fried chicken was previously shrunk because of the economic crisis and when they made it return to its original size, the company advertised it as extra-large. Because of
this
, the public thought that it was really bigger than before but the truth is, it is just backed to its original size. In conclusion, the seller noticed the public that their brand is new for earning purposes and it is a drawback development because it gives the public false information.
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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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