Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

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The advertising industry has been growing very rapidly and
companies
are not sparing any place to promote their
products
. Sponsoring
sports
has been proven to be a very effective way of promotion. Some people expound that sponsoring
sports
for advertisements is good whereas some people are against it.
However
, I support sponsoring
sports
for advertisements has more benefits. In the paragraphs to follow, I will discuss both sides and put forth my opinion. On the one hand, sponsoring
sports
is beneficial for both
companies
and
players
.
For instance
,
Companies
can provide equipment to
players
that they can not afford on their own,
consequently
players
can focus on their game
instead
of worrying about financial arrangements.
Companies
can showcase their
products
during
sports
and link their name with
players
. Sponsoring
sports
gives them media exposure to
companies
and their
products
.
On the contrary
, it has many cons
also
associated with it. Sometimes,
companies
advertise
products
which are harmful to health
such
as tobacco. In case, a player linked with the company is not in good form,
then
it impacts product sales as well. In case, a player is involved in drugs or other wrong activities, it
also
impacts the company's brand value. To conclude, sponsoring
sports
is helpful for the growth of
companies
and
players
and the advantages outweigh the disadvantages.
Although
there are several disadvantages associated with it, organizations and governments can take proper measures and follow procedures to overcome and avoid these. I believe, sponsoring
sports
for advertisements is more beneficial.
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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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