In their advertising, bussinesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It is a common trend today, that

companies

highlight the new

features

of their

products

that make them stand apart from the rest.

This

is often used as a marketing strategy to attract the

attention

of

customers

and propel them into buying their

products

. In my opinion, the emphasis on novelty in a company's

product

has both positive and negative impacts. On a positive note,

companies

gain more

attention

to their

products

and

customers

are often enticed by their

product

's distinct characteristics.

In contrast

, businesses can deceive their buyers by making claims regarding the innovations of their

products

that are not true and if these are not well examined, can eventually lead to harm. The main reason for businesses to emphasize the significance of their commodities is to draw the

attention

of buyers from a market filled with goods that sell on a similar scale. Highlighting the new

features

of a

product

is one of the best marketing strategies that can catch the eye of

customers

.

For example

, in our modernized era, when

companies

selling digital

products

highlight the prominent

features

of their device, users are attracted to them easily as they can make comparisons with other brands who sell similar ones. One of the main advantages of

this

marketing strategy is that

,

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companies

gain an insurmountable amount of

attention

when they focus on the innovations of their

product

and

as a result

, they make huge profits by attracting

customers

who easily fall for

this

.

For instance

, cosmetic brands compete on a large scale to make their

products

highly appealing to a society where people want to look glamourous and stunning.

On the other hand

,

this

can often be used as a gimmick to promote duplicate

products

that might have very few

features

of the actual commodity. If consumers are not vigilant about scrutinizing the quality of the

product

, they are sure to be prey for

this

.

For example

, the remake of top-class brands that sell good quality

products

can often be sold in businesses that make false claims. In conclusion, I would like to reiterate that emphasis on the novelty of

products

by

companies

has both positive and negative aspects. Positively,

companies

again more

attention

and profit, while on a negative aspect it can deceive consumers.