In their advertising, bussinesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It is a common trend today, that

companies

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highlight the new

features

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of their

products

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that make them stand apart from the rest.

This

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is often used as a marketing strategy to attract the

attention

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of

customers

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and propel them into buying their

products

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. In my opinion, the emphasis on novelty in a company's

product

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has both positive and negative impacts. On a positive note,

companies

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gain more

attention

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to their

products

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and

customers

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are often enticed by their

product

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's distinct characteristics.

In contrast

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, businesses can deceive their buyers by making claims regarding the innovations of their

products

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that are not true and if these are not well examined, can eventually lead to harm. The main reason for businesses to emphasize the significance of their commodities is to draw the

attention

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of buyers from a market filled with goods that sell on a similar scale. Highlighting the new

features

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of a

product

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is one of the best marketing strategies that can catch the eye of

customers

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.

For example

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, in our modernized era, when

companies

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selling digital

products

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highlight the prominent

features

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of their device, users are attracted to them easily as they can make comparisons with other brands who sell similar ones. One of the main advantages of

this

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marketing strategy is that

,

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apply

show examples

companies

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gain an insurmountable amount of

attention

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when they focus on the innovations of their

product

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and

as a result

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, they make huge profits by attracting

customers

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who easily fall for

this

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.

For instance

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, cosmetic brands compete on a large scale to make their

products

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highly appealing to a society where people want to look glamourous and stunning.

On the other hand

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,

this

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can often be used as a gimmick to promote duplicate

products

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that might have very few

features

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of the actual commodity. If consumers are not vigilant about scrutinizing the quality of the

product

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, they are sure to be prey for

this

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.

For example

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, the remake of top-class brands that sell good quality

products

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can often be sold in businesses that make false claims. In conclusion, I would like to reiterate that emphasis on the novelty of

products

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by

companies

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has both positive and negative aspects. Positively,

companies

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again more

attention

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and profit, while on a negative aspect it can deceive consumers.