Some say thatr advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your opinion.

Advertisements
have become an inevitable part of trading and marketing. They appear around every nook and corner of our world, which includes roadside hoardings, television screens, magazines and even text messages. With their rapid rise, some opine that
advertisements
are proficient in coaxing us to buy commodities while others believe they have become so mundane that we purposefully ignore them. In my opinion, though commercials seem to be present across every media platform, the right marketing strategies that promote credible
products
continue to influence
people
in purchasing them. On one hand, some believe that
advertisements
are very effective in enticing customers to buy a diverse range of items. One of the main reasons is that many companies use intelligent marketing strategies to capture the attention of
people
away from platforms cluttered with umpteen distractions.
For instance
, technological advancements have enabled the use of artificial intelligence to selectively promote
products
based on the browsing history of internet users.
Secondly
, customers are often in a search of
products
that are unique and have attractive offers. Corporate business establishments cater to buyers who seek discounts and make
products
visually appealing.
On the other hand
, since every possible medium of audio-visual information displays repetitive and often disinteresting commercials, some
people
believe that we deliberately choose to cut off from them.
For example
, online websites now provide an interesting feature of enjoying ad-free, uninterrupted service at a specific cost, that removes all
advertisements
for a limited period.
Consequently
, many opt to spend money to do away with these promotions that interrupt their work. In my opinion,
advertisements
promoting verified and genuine
products
will definitely convince
people
to buy them. With a colossal number of brands being represented by celebrities, promotions that are authentic gain public attention.
For instance
, cosmetology is a field with rampant fraudulent promotions of deceptive and hazardous cosmetics.
Consequently
, commercials that endorse original
products
will undoubtedly influence the global market. To sum up, it has been opined by some that
advertisements
are powerful tools that attract a huge number of buyers, whereas others consider them to be the least convincing which forces us to avoid them. I would like to reiterate my opinion that
products
promoted with certifications of authenticity will certainly prompt
people
to purchase them.
Submitted by christinsarah1 on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • persuade
  • capture attention
  • emotional engagement
  • targeting techniques
  • tailor ads
  • preferences
  • celebrity endorsements
  • influencer marketing
  • psychological tactics
  • scarcity
  • urgency
  • ad fatigue
  • effectiveness
  • coping mechanisms
  • ad blockers
  • saturated markets
  • innovative strategies
  • traditional methods
  • digital media
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