Some companies sponsor sports as a way to advertise themselves. Some people think it is good while others think there are disadvantages. Write your opinion

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Nowadays, there is a trend for agencies to propagandize themselves by subsidising
sports
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matches. People hold contrasting views regarding whether these actions are beneficial or defective. For my part,
although
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these measures may sound inappropriate, there are more arguments proving that sponsorships can lead to more advantages. On the one hand, I think the
companies
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will benefit from these activities. A firm has a vital connection with its customers. In
this
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sense, if a company gains wide popularity among people, it will create lucrative profits. Meanwhile, sponsoring the
sports
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is a way to enhance the publicity of its brand.
For example
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, firms usually support
sports
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in two ways, including telecast advertisements and
team
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advertisements. When the commercial advertisements are broadcast on TV, not only do locals know, but people watching the game all over the world will notice. As
such
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,
team
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supporters may start to buy commodities of the firms due to these firms support their favourite
team
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. As a consequence, the agencies will acquire a considerable income.
On the other hand
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,
companies
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are facing some risks. The
first
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risk would be the poor performances of the
team
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they subsidise. Generally, the low achievement of a
team
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may impair the buying enthusiasm of fans,
as a result
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, the profits may not be as higher as they expected before.
Moreover
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, being a
sports
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player sometimes may commit crimes. In view of
this
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, the company related to
this
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player may suffer from an extreme loss of reputation and property.
However
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, the
companies
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can take efficient methods to mitigate loss by designing a comprehensive contract. To conclude, having examined the pros and cons of
this
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development, despite some risks that may lead to the damage,
companies
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can protect themselves in some ways. I believe the
companies
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can earn money and increase popularity by investing in these recreational events.
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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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