Some companies sponsor sports as a way to advertise themselves. Some people think it is good while others think there are disadvantages. Write your opinion

Nowadays, there is a trend for agencies to propagandize themselves by subsidising

sports

matches. People hold contrasting views regarding whether these actions are beneficial or defective. For my part,

although

these measures may sound inappropriate, there are more arguments proving that sponsorships can lead to more advantages. On the one hand, I think the

companies

will benefit from these activities. A firm has a vital connection with its customers. In

this

sense, if a company gains wide popularity among people, it will create lucrative profits. Meanwhile, sponsoring the

sports

is a way to enhance the publicity of its brand.

For example

, firms usually support

sports

in two ways, including telecast advertisements and

team

advertisements. When the commercial advertisements are broadcast on TV, not only do locals know, but people watching the game all over the world will notice. As

such

,

team

supporters may start to buy commodities of the firms due to these firms support their favourite

team

. As a consequence, the agencies will acquire a considerable income.

On the other hand

,

companies

are facing some risks. The

first

risk would be the poor performances of the

team

they subsidise. Generally, the low achievement of a

team

may impair the buying enthusiasm of fans,

as a result

, the profits may not be as higher as they expected before.

Moreover

, being a

sports

player sometimes may commit crimes. In view of

this

, the company related to

this

player may suffer from an extreme loss of reputation and property.

However

, the

companies

can take efficient methods to mitigate loss by designing a comprehensive contract. To conclude, having examined the pros and cons of

this

development, despite some risks that may lead to the damage,

companies

can protect themselves in some ways. I believe the

companies

can earn money and increase popularity by investing in these recreational events.