Some companies sponsor sports and sport stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

In today’s materialistic

world

, people are becoming more interested in clothing brands, exotic foods and other commodities unlike they were in the past.

Therefore

, in order to attract people’s attention to their products, companies are competitively providing sponsorship to famous athletes and

sport

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sports

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teams. Some people argue that it is a good trend for both businesses and

sportsperson

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sportspeople

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while others are still

skeptical

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sceptical

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with

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of

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this

notion. Personally, I believe that the advantages of sponsorship for

sport

event outweigh its disadvantages. It is undoubtedly true that

sport

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sports

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events

such

as

Olympics

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the Olympics

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and FIFA

World

Cup are widely watched around the

world

.

Thus

, companies start providing a large amount of

fund

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funds

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to

such

events as well as athletes involved in order to get

a

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apply

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vast publicity.

For example

, if a renowned

sport

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sports

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star endorses a certain type of brand, that product will instantly be noticed among worldwide fans. In fact,

this

practice will obviously bring benefits

its

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to its

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company and its

sale

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sales

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rate will

also

rise.

Moreover

, it can bring

a great deal of

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a lot of

many

plenty of

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benefits to the athletes as well. If a player from

poor

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a poor

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background with uncovered

sport

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sports

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skills is sponsored by a prestigious company, he will be successful, having a chance to show his athletic abilities to the

world

. For these reasons,

such

purpose

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a purpose

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is advantageous for both domains, companies and sportspersons.

However

, the drawbacks related to

this

practice are

also

important to take into account.

Firstly

, some products are harmful to health. Take ‘Pepsi’ as an example,

this

company widely sponsors different types of

sport

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sports

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competitions and players.

As a result

,

this

can lead to massive consumerism among

sport

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sports

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lovers which can damage their health.

Secondly

, the reputation of a brand highly depends on who promotes it, which mean if the

sport

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sports

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star does drugs or misbehave, the fans will be upset and stop using what he or she advertises. It can,

therefore

, result in the downturn of the brand. In conclusion, despite

of

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apply

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having detrimental effects on sportsperson and the audiences, I do believe that sponsorship always

a

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has a

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crucial role in helping

sport

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sports

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events and

sport

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sports

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stars survive in the industry.