In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

These years, more and more

companies

tend to highlight that their products are the latest in their industries in advertisements. Doing so would effectively draw the majority of consumers' attention and

therefore

greatly improve their profit.

Although

some people are concerned that

this

is a detriment to humans, I believe

this

competition among

companies

will bring about numerous advantages for human life. The cardinal reason why businesses would like to emphasise

this

characteristic is because they want to improve that their products are the most advanced in the industry. It is vitally important that

companies

own the strongest ability of research and development which can keep their revenue progressing. Another reason that enterprises use

this

trait in marketing is that it is hard to duplicate these latest products in a short time. In

this

case, they become monopolies in their businesses, and

therefore

they can set a higher price to gain more profit. Apple,

for instance

, makes good use of

this

to earn a big fortune. In general, it is a good sign to see

companies

compete with each other by developing the newest goods.

This

would extremely improve individuals’ standard of living and provide more job opportunities for labours. Due to the need for technology, people prefer to deepen their knowledge which enhances the average education in many countries.

However

, it is argued that too many advertisements may lead to negative impressions and make consumers get tired of the dull slogan. In order to gain more profit from consumers,

companies

make a point that their goods are the newest to draw people’s attention.

This

can not only help businesses to increase sales but

also

makes society better.