In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays the consumerism culture, which has extensively spread around the world, emphasizes having a convenient lifestyle. Advertisements helping

this

culture to reach its aim, play a significant role by showing new

aspects

of

goods

and materials. Now the question is what is the cause of the tendency to put an emphasis on new

aspects

of

products

and

also

what is the argument for and against

this

trend. To the best of my ,knowledge the world of production business is growing more and more compared to the past and the most important factor that impacts the continuous and constant existence of each business in

this

competitive world is having turnover

for

Change preposition

of

show examples

its

products

. Having a fixed number of costumer, and even a growing number of them, makes them renew the design of their

products

and add some new inventions to them. Advertising with a focus on these new areas of design of

products

takes the initiative and helps that trade or factory to maintain its status in the market. It seems obvious that attracting more and more consumers through the above-mentioned approach has some advantages.

Firstly

, it helps to provide a proper ground for employment and new jobs in both advertising and business. The competition among them causes improvement in advertising techniques and designing

goods

which in turn needs more workforce.

Secondly

, the focus on convenience and using user-friendly equipment and

goods

in the home or workplace induce factories to go for

this

issue and

consequently

the best way to inform their consumers about these properties in their

products

is through advertisements in which these new

aspects

are included.

On the other hand

, focusing on new changes in

products

is something of an exaggerated way, factories persuade the society to buy more property.

This

technic of advertisement will be an incentive for consumers to buy devices that are not necessary for them or change some

goods

, furniture or equipment in their home while all previous versions are still working correctly. Eventually,

this

type of culture causes problems

such

as global warming, climate change and piles of waste and garbage, etc. In conclusion, I suppose that the positive

aspects

of

this

type of advertisement outweigh the negative points. Focusing on new ideas in

products

may help people to make their choices based on some practical and convenient use of

goods

.