Large businesses have big budgets for marketing and promotion and, as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?
Recently, large companies spend huge budgets on marketing and promotion to engage more
customers
. Affected by the advertisement, people tend to be aware of the brand
and unconsciously trust the product quality
. As a result
of this
massive promotion, somehow it kills the local brand
which has less budget for marketing. This
article will discuss some critical reasons for this
problem and give some insights to encourage more customers
to buy local products
.
In the case of marketing, advertising becomes easier as a result
of the improvement of social media. Although
it comes with an enormous amount of cost, advertising through social media brings more impact to building customers
' brand
awareness. Consequently
, the public will acknowledge the brand
and unconsciously trust its quality
. For instance
, the big corporation usually produces their products
more than the local company which will affect the selling price to become cheaper than the local one. Thus
, people will have no doubt to spend their salary on the products
from big companies.
On another hand, local product has less chance to advertise as well as the big brands
. There are some options that local brands
can do to engage more customers
. For example
, being consistent with their quality
will bring more benefits since mass-producing by big companies will affect the inconsistent quality
of the products
. Another way, they can build an official account such
as Instagram to promote their brand
and build their brand
awareness.
In conclusion, spending huge budgets on advertisements can engage more people to buy products
from large businesses and hide the local brands
from the markets. Local brands
can tackle this
problem by being consistent with their product quality
and do self promote.Submitted by serlyayus on
Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.
Answer the 'Problem and Solution' topic
Problem-and-solution essays fall naturally into two parts, the first describing and exploring the problem, the second setting out the solution or solutions.
You essay structure should look something like this:
- Introduction
- Body paragraph 1 – Problems
- Body paragraph 2 – Solutions
- Conclusion
Examples to start your body paragraph:
- One of the first problems of the...
- Another problem that needs to be considered...
- A possible solution to this problem would be...
- One immediate practical solution is to...