Large businesses have big budgets for marketing and promotion and, as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?
Recently, large companies spend huge budgets on marketing and promotion to engage more
customers
. Affected by the advertisement, people tend to be aware of the brand
and unconsciously trust the product quality
. As a result
of this
massive promotion, somehow it kills the local brand
which has less budget for marketing. This
article will discuss some critical reasons for this
problem and give some insights to encourage more customers
to buy local products
.
In the case of marketing, advertising becomes easier as a result
of the improvement of social media. Although
it comes with an enormous amount of cost, advertising through social media brings more impact to building customers
' brand
awareness. Consequently
, the public will acknowledge the brand
and unconsciously trust its quality
. For instance
, the big corporation usually produces their products
more than the local company which will affect the selling price to become cheaper than the local one. Thus
, people will have no doubt to spend their salary on the products
from big companies.
On another hand, local product has less chance to advertise as well as the big brands
. There are some options that local brands
can do to engage more customers
. For example
, being consistent with their quality
will bring more benefits since mass-producing by big companies will affect the inconsistent quality
of the products
. Another way, they can build an official account such
as Instagram to promote their brand
and build their brand
awareness.
In conclusion, spending huge budgets on advertisements can engage more people to buy products
from large businesses and hide the local brands
from the markets. Local brands
can tackle this
problem by being consistent with their product quality
and do self promote.Submitted by serlyayus on
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- Conclusion
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