Large businesses have big budgets for marketing and promotion and, as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

Recently, large companies spend huge budgets on marketing and promotion to engage more

customers

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. Affected by the advertisement, people tend to be aware of the

brand

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and unconsciously trust the product

quality

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.

As a result

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of

this

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massive promotion, somehow it kills the local

brand

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which has less budget for marketing.

This

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article will discuss some critical reasons for

this

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problem and give some insights to encourage more

customers

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to buy local

products

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. In the case of marketing, advertising becomes easier

as a result

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of the improvement of social media.

Although

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it comes with an enormous amount of cost, advertising through social media brings more impact to building

customers

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'

brand

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awareness.

Consequently

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, the public will acknowledge the

brand

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and unconsciously trust its

quality

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.

For instance

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, the big corporation usually produces their

products

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more than the local company which will affect the selling price to become cheaper than the local one.

Thus

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, people will have no doubt to spend their salary on the

products

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from big companies. On another hand, local product has less chance to advertise as well as the big

brands

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. There are some options that local

brands

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can do to engage more

customers

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.

For example

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, being consistent with their

quality

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will bring more benefits since mass-producing by big companies will affect the inconsistent

quality

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of the

products

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. Another way, they can build an official account

such

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as Instagram to promote their

brand

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and build their

brand

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awareness. In conclusion, spending huge budgets on advertisements can engage more people to buy

products

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from large businesses and hide the local

brands

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from the markets. Local

brands

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can tackle

this

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problem by being consistent with their product

quality

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and do self promote.