Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Nowadays, the power of advertising is very obvious in increasing the rate of sales of
goods
in the market. Some
people
argue that the high sales of these products would not show the real need of the families. I agree with
this
point of view, and I believe advertising creates many fake needs for several reasons. It's true that there might be some benefits associated with advertising.
Firstly
, they can give
people
some valuable information about the products that they want to buy.
This
can help
people
to compare many kinds of
goods
and choose them clearly.
Secondly
, individuals can be aware of many off-sales by watching adverts.
Finally
, the advertising industry can be useful for the economy.
However
, The ultimate aim of advertising is to persuade
people
to buy a certain product. Over history,
this
industry utilize many ways to increase sales. On the top, a lot of adverts create artificial needs. Today many tv channels,
for example
, produce many shows to sell luxury
goods
that are not a true needs of society.
In addition
, they have enticed
people
for a long time by using repetition. They show a certain advert over a hundred times to motivate individuals to buy something.
For example
, young children can entice easily, so they make their parents buy what they want. In conclusion, Commercial shows can bring some advantages to the country, but there are many disadvantages related to them that can develop many fake wants among
people
such
as many expensive
goods
, and services.
Submitted by omid.afsharpour on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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