In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

It is no doubt that marketing strategies are essential in every business. Today, the majority of advertisements put an emphasis on their

products

as somewhat new.

However

, I see

this

occurrence as having more upsides than negatives. The increase in worldwide globalisation has

also

directly influenced the uprising of consumerism.

This

has led to numerous emergence of various innovative

products

we see today, as well as their own competition prompting people to think of creative ideas to promote their

products

, which I think is a good thing.

For example

, yearly, there is the release of new editions of Apple phones.

Although

the features are almost similar to each product's predecessor, the company have always been successful in increasing its sales due to its creative advertising. Somehow, consumers are astonished by the tiny details added, namely slightly wider screens or "brand new" colours.

Moreover

, with Apple's success in spiking sales for each release of their

products

, their competitors

such

as Samsung, Huawei and others are forced to match

this

innovation, now leading Apple to pave way for more "new" features.

This

is an ongoing cycle.

Moreover

this

also

provides numerous job opportunities in tech with the rising demand for technological advancements namely researchers, product developers, cybersecurity and more.

On the other hand

, there is a downside to

this

trend. When various companies try their best to sell their

products

as new in many ways, consumers are often tricked into purchasing. Disappointment may fall upon buyers if the advertised features do not meet their expectations.

This

is why companies should advertise as accurately as possible to prevent

such

situations. In conclusion, putting emphasis on advertisements as "new" is beneficial for the majority as it forces current competition and even startups to be creative, as well as create numerous career opportunities in tech.

Submitted by Dinosaur Rawr Rawr Rawr on Sat Jul 16 2022

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8Linking words
meeting the goal of 7 or more
1Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

300 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

7.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Support ideas with relevant, specific examples

Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

Some people feel that entertainment (eg film stars, pop musicians and story stars) are paid too much money. Do you agree or disagree? Which other types of Jobs should be highly paid.

Nowadays, a growing number of people with health problem are trying alternative medicines and treatments instead of visiting their usual doctor. Do you think this is a positive or an negative development

Some people think that competition at work, at school and in daily life is a good thing. Others believe that we should try to cooperate more, rather than competing against each other. Discuss both these views and give your own opinion.