In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

It is no doubt that marketing strategies are essential in every business. Today, the majority of advertisements put an emphasis on their

products

as somewhat new.

However

, I see

this

occurrence as having more upsides than negatives. The increase in worldwide globalisation has

also

directly influenced the uprising of consumerism.

This

has led to numerous emergence of various innovative

products

we see today, as well as their own competition prompting people to think of creative ideas to promote their

products

, which I think is a good thing.

For example

, yearly, there is the release of new editions of Apple phones.

Although

the features are almost similar to each product's predecessor, the company have always been successful in increasing its sales due to its creative advertising. Somehow, consumers are astonished by the tiny details added, namely slightly wider screens or "brand new" colours.

Moreover

, with Apple's success in spiking sales for each release of their

products

, their competitors

such

as Samsung, Huawei and others are forced to match

this

innovation, now leading Apple to pave way for more "new" features.

This

is an ongoing cycle.

Moreover

this

also

provides numerous job opportunities in tech with the rising demand for technological advancements namely researchers, product developers, cybersecurity and more.

On the other hand

, there is a downside to

this

trend. When various companies try their best to sell their

products

as new in many ways, consumers are often tricked into purchasing. Disappointment may fall upon buyers if the advertised features do not meet their expectations.

This

is why companies should advertise as accurately as possible to prevent

such

situations. In conclusion, putting emphasis on advertisements as "new" is beneficial for the majority as it forces current competition and even startups to be creative, as well as create numerous career opportunities in tech.

Submitted by Dinosaur Rawr Rawr Rawr on Sat Jul 16 2022

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Do you want to check your IELTS essays?

Submit unlimited essays, letters and charts. Sign up right now and start improving your writing skills.

8Linking words
meeting the goal of 7 or more
1Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

300 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

7.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

🚀 Prepare for IELTS writing section today!

Unlimited Task 1 checks
Get all the feedback you need to keep improving your charts and letters.
Unlimited Task 2 checks
Practice and perfect your skills with essays.
Personalized suggestions
Know how to boost your score.
Detailed mistakes analysis
Get instant feedback. Spot every mistake.
Topic ideas generator
Get topic-specific ideas to enhance your writing.
Vocabulary helper
Get the right words for any topic.
Progress tracking
Track your writing improvements.

Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

What to do next:

Look at other essays:

7
band
The best way to improve children’s life is fathers and mothers attending course for parenting and child development. To what extent do you agree or disagree?
From the time a child is brought into this world, they become the most important element in their parent's life. This is a much-needed and direct result of evolution in humankind. Not surprisingly, in the modern world, there are many newly developed methods for better childcare, including various parenting classes. However, the question is whether these courses are the best choice or not. I certainly think not.
4.5
band
Out of a country’s health budget, a large proportion should be diverted from treatment to spending on health education and prevention measures. To what extent do you agree or disagree with this statement?
In terms of financial stability, the government should create a budget with an equal amout of money within various sectors. These people have to take country forward along with economy as well as statistically. There is an argument stating that, a huge amount from country's health budget should be changed and implement towards the health education and also take some precautions. I completely agree with this notion and this essay will discuss few points regarding to this statement.
7
band
Government invest in the arts, such as music and theatre is waste of money. Government must invest this money in public services instead. To what extent do you agree with this statement? Give reason for your answers and include any relevant examples from your own experience or knowledge.
These days people believe that politicians who are in charge of society should spend money on public services instead of artistic activities such as music and theatre which are not important issues. This essay disagrees that it is preferable to invest a huge amount of money by different governments in arts in order to increase the general knowledge of society and create an opportunity for the young generation to be more creative.
<4
band
International visitors to New Zealand: transport used during visit
The chart illustrates the distinct means of transport the foreigners used to travel to New Zealand.
8
band
Some people work for the same organisation all their working life. others think that it is better to work for different organisations. Discuss both these views and give your own opinion.
It is seen that many individuals believe in working and contributing to the same group for their whole life. On the contrary, there is a school of thought that holds the opinion that working for several distinct organizations is more beneficial. This essay will examine both opinions, whilst agreeing that being employed by various companies throughout your lifetime is seemingly better.

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Support ideas with relevant, specific examples

The best way to improve children’s life is fathers and mothers attending course for parenting and child development. To what extent do you agree or disagree?

Out of a country’s health budget, a large proportion should be diverted from treatment to spending on health education and prevention measures. To what extent do you agree or disagree with this statement?

Government invest in the arts, such as music and theatre is waste of money. Government must invest this money in public services instead. To what extent do you agree with this statement? Give reason for your answers and include any relevant examples from your own experience or knowledge.

International visitors to New Zealand: transport used during visit

Some people work for the same organisation all their working life. others think that it is better to work for different organisations. Discuss both these views and give your own opinion.