In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

#businesses #emphasise #products #development

Advertising has become a significant aspect of business competition, and it is popular for

companies

to advertise their

products

by presenting them as innovative commodities. From my point of view, it is reasonable for businesses to promote their goods in

such

a way, while I think

this

phenomenon could be a negative development. A possible reason for

companies

using

this

advertising approach is to attract more

consumers

. There could be a large number of enterprises in the market that provide highly similar

products

, which leads to fierce competition among

companies

As a result

companies

may choose to emphasize the new

features

of their

products

in their advertisements to attract more customers.

For example

, Apple launches its new

products

annually, and every new version of its devices would be equipped with new functions.

Consumers

could be more curious about the most advanced technology used in their

products

, and they are likely to purchase a new-launched device.

However

, emphasis on new

features

in the advertisements could be harmful, for it could contribute to a wasteful lifestyle.

Consumers

buy

products

with new

features

due to their desire to experience new functions, while the previous ones can meet their basic requirements as well. If customers are affected by advertisements emphasizing the unique

features

of their latest

products

, they may buy new

products

immediately. There are many adults possessing two mobile phones even though it is not essential for their daily lives. individuals affected by

this

kind of advertising for a long period could always buy new

products

instead

of saving their money, which could be wasteful. In conclusion, the reason for

companies

advertising their

products

as new is to attract more

consumers

, while

this

kind of advertising may cause a negative effect on

consumers

' purchasing behaviour.

Submitted by csj030515 on Tue Jul 19 2022

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Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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6Linking words
meeting the goal of 7 or more
4Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

292 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

7.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Support ideas with relevant, specific examples

Essentional vocabulary list for IELTS Writing 7+

Childhood obesity is becoming a serious health problem in many countries. What are the causes of this? What solution can be offer

Some people think there are not many things individuals can do to resolve environmental problems, while the others believe that in order to tackle environmental problems individuals also need to take action. Discuss both views and give your opinion.

Some people believe that education is important to get jobs while others believe it its experience and skills. Discuss both views and give your opinion

In some countries, men and women are having children late in life. What are the reasons for this development? Do the advantages of this outweigh its disadvantages?

Some people say that the best way to improve public health is by increasing the number of sports facilities. Others, however, say that this would have little effect on public health and that other measures are required. Discuss both these views and give your own opinion.