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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

#businesses #emphasise #products #development
Advertising has become a significant aspect of business competition, and it is popular for
companies
 to advertise their
products
 by presenting them as innovative commodities. From my point of view, it is reasonable for businesses to promote their goods in
such
 a way, while I think
this
 phenomenon could be a negative development. A possible reason for
companies
 using
this
 advertising approach is to attract more
consumers
. There could be a large number of enterprises in the market that provide highly similar
products
, which leads to fierce competition among
companies
.
As a result
,
companies
 may choose to emphasize the new
features
 of their
products
 in their advertisements to attract more customers.
For example
, Apple launches its new
products
 annually, and every new version of its devices would be equipped with new functions.
Consumers
 could be more curious about the most advanced technology used in their
products
, and they are likely to purchase a new-launched device.
However
, emphasis on new
features
 in the advertisements could be harmful, for it could contribute to a wasteful lifestyle.
Consumers
 buy
products
 with new
features
 due to their desire to experience new functions, while the previous ones can meet their basic requirements as well. If customers are affected by advertisements emphasizing the unique
features
 of their latest
products
, they may buy new
products
 immediately. There are many adults possessing two mobile phones even though it is not essential for their daily lives. individuals affected by
this
 kind of advertising for a long period could always buy new
products
instead
 of saving their money, which could be wasteful. In conclusion, the reason for
companies
 advertising their
products
 as new is to attract more
consumers
, while
this
 kind of advertising may cause a negative effect on
consumers
' purchasing behaviour.
Submitted by csj030515 on

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Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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