IELTS Writing Correction Service /
Writing Samples /
Band 6.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

#businesses #emphasise #products #development
It is popular for
companies
 to advertise their
products
 by presenting them as innovative commodities. From my point of view, it is reasonable for businesses to promote their goods in
such
 a way, while I think
this
 phenomenon could be a negative development.
Companies
 may emphasize new features of their
products
 in
advertisements
 for various reasons.
Companies
 could use
this
 advertising approach to attract more
consumers
. Many customers, especially younger ones, are conscious of the new features of
products
. If enterprises highlight these new characteristics of their
products
 in their
advertisements
, it is likely that those customers are willing to experience new functions presented in the
advertisements
 and purchase new goods eventually. Another reason for
companies
 advertising the novelty of their goods is to cope with the fierce competition in the market. There are many manufacturers in the market, providing highly similar
products
. Enterprises emphasizing some new characteristics of their
products
 in
advertisements
 could help to build comparative advantages of their
products
 and boost sales of their commodities.
However
, emphasis on new features in the
advertisements
 could be harmful, for it could contribute to a wasteful lifestyle.
Consumers
 could meet their basic requirements by using their current
products
 continuously,
however
, due to their desire to experience new functions presented in the
advertisements
, they would buy new commodities that appear in those
advertisements
. A possible outcome is that those old ones which can still meet
consumers
' basic requirements will be laid aside as soon as
consumers
 buy new
products
, which could be wasteful. In conclusion, the reason for
companies
 advertising their
products
 as new is to attract more
consumers
, while
this
 kind of advertising may cause a negative effect on
consumers
' purchasing behaviour
Submitted by csj030515 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: