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Writing Samples
Band 6.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

#businesses #emphasise #products #development
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It is popular for
companies
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 to advertise their
products
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 by presenting them as innovative commodities. From my point of view, it is reasonable for businesses to promote their goods in
such
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 a way, while I think
this
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 phenomenon could be a negative development.
Companies
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 may emphasize new features of their
products
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 in
advertisements
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 for various reasons.
Companies
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 could use
this
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 advertising approach to attract more
consumers
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. Many customers, especially younger ones, are conscious of the new features of
products
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. If enterprises highlight these new characteristics of their
products
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 in their
advertisements
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, it is likely that those customers are willing to experience new functions presented in the
advertisements
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 and purchase new goods eventually. Another reason for
companies
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 advertising the novelty of their goods is to cope with the fierce competition in the market. There are many manufacturers in the market, providing highly similar
products
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. Enterprises emphasizing some new characteristics of their
products
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 in
advertisements
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 could help to build comparative advantages of their
products
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 and boost sales of their commodities.
However
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, emphasis on new features in the
advertisements
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 could be harmful, for it could contribute to a wasteful lifestyle.
Consumers
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 could meet their basic requirements by using their current
products
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 continuously,
however
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, due to their desire to experience new functions presented in the
advertisements
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, they would buy new commodities that appear in those
advertisements
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. A possible outcome is that those old ones which can still meet
consumers
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' basic requirements will be laid aside as soon as
consumers
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 buy new
products
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, which could be wasteful. In conclusion, the reason for
companies
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 advertising their
products
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 as new is to attract more
consumers
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, while
this
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 kind of advertising may cause a negative effect on
consumers
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' purchasing behaviour
Submitted by csj030515 on

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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