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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

#businesses #emphasise #products #development
It is popular for
companies
 to advertise their
products
 by presenting them as innovative commodities. From my point of view, it is reasonable for businesses to promote their goods in
such
 a way, while I think
this
 phenomenon could be a negative development.
Companies
 may emphasize new features of their
products
 in
advertisements
 for various reasons.
Companies
 could use
this
 advertising approach to attract more
consumers
. Many customers, especially younger ones, are conscious of the new features of
products
. If enterprises highlight these new characteristics of their
products
 in their
advertisements
, it is likely that those customers are willing to experience new functions presented in the
advertisements
 and purchase new goods eventually. Another reason for
companies
 advertising the novelty of their goods is to cope with the fierce competition in the market. There are many manufacturers in the market, providing highly similar
products
. Enterprises emphasizing some new characteristics of their
products
 in
advertisements
 could help to build comparative advantages of their
products
 and boost sales of their commodities.
However
, emphasis on new features in the
advertisements
 could be harmful, for it could contribute to a wasteful lifestyle.
Consumers
 could meet their basic requirements by using their current
products
 continuously,
however
, due to their desire to experience new functions presented in the
advertisements
, they would buy new commodities that appear in those
advertisements
. A possible outcome is that those old ones which can still meet
consumers
' basic requirements will be laid aside as soon as
consumers
 buy new
products
, which could be wasteful. In conclusion, the reason for
companies
 advertising their
products
 as new is to attract more
consumers
, while
this
 kind of advertising may cause a negative effect on
consumers
' purchasing behaviour
Submitted by csj030515 on

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    • Sentence 3 - Thesis
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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