Some people say that advertising is extremely succesful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your opinion.

✨ Do you want to improve your IELTS writing?
Nowadays, some
people
Use synonyms
believe that advertising has a powerful impact in encouraging
people
Use synonyms
to purchase things, while others assume that advertising is a common method that has the least influence in persuading
people
Use synonyms
to buy stuff.
This
Linking Words
essay will examine both views, and I will explain why Elaboration Likelihood Model (ELM) in
ads
Use synonyms
would provide a better outcome to persuade the public.
To begin
Linking Words
with, advertising is a routine publication that can not be separated from daily life, it can be found easily in most public spaces even on private devices. Considering the amount of commercial consumption, many
people
Use synonyms
tend to be ignorant about ad attendance and would prefer to focus on their own businesses,
instead
Linking Words
of paying attention to the displaying
ads
Use synonyms
.
This
Linking Words
phenomenon
thus
Linking Words
results in an inefficient marketing strategy, with failure in building public awareness of certain brands.
Although
Linking Words
advertising appeared to become a source of distractions for some
people
Use synonyms
, it still remains important for the company to establish the product image by exposing
ads
Use synonyms
. Responding to the concerns by encouraging
people
Use synonyms
to have awareness and purchase products, commercial publications presume as a necessary method to boost sales.
Nevertheless
Linking Words
, the triumph of the
ads
Use synonyms
will depend on how the product is presented.
Consequently
Linking Words
, the company should create a proportional strategy, which can be actualized by implementing an elaboration likelihood model that combines both peripheral route and central route. To illustrate, the product placement of coffee candy named Kopiko on the well-known Korean drama called Vicenzo.
This
Linking Words
strategy succeeded in accelerating the company's profits and even increased the share value of the brand.
Thus
Linking Words
, soft selling
ads
Use synonyms
are considered a more efficient way to obtain public attention against products. To conclude, even though
ads
Use synonyms
may be recognized as a less attractive tool in capturing public desire to buy things, there are additional circumstances that can be applied to maximizing the function of advertising.
Submitted by serlyayus on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
What to do next:
Look at other essays: