Some people say that advertising is extremely succesful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your opinion.

Nowadays, some

people

believe that advertising has a powerful impact in encouraging

people

to purchase things, while others assume that advertising is a common method that has the least influence in persuading

people

to buy stuff.

This

essay will examine both views, and I will explain why Elaboration Likelihood Model (ELM) in

ads

would provide a better outcome to persuade the public.

To begin

with, advertising is a routine publication that can not be separated from daily life, it can be found easily in most public spaces even on private devices. Considering the amount of commercial consumption, many

people

tend to be ignorant about ad attendance and would prefer to focus on their own businesses,

instead

of paying attention to the displaying

ads

.

This

phenomenon

thus

results in an inefficient marketing strategy, with failure in building public awareness of certain brands.

Although

advertising appeared to become a source of distractions for some

people

, it still remains important for the company to establish the product image by exposing

ads

. Responding to the concerns by encouraging

people

to have awareness and purchase products, commercial publications presume as a necessary method to boost sales.

Nevertheless

, the triumph of the

ads

will depend on how the product is presented.

Consequently

, the company should create a proportional strategy, which can be actualized by implementing an elaboration likelihood model that combines both peripheral route and central route. To illustrate, the product placement of coffee candy named Kopiko on the well-known Korean drama called Vicenzo.

This

strategy succeeded in accelerating the company's profits and even increased the share value of the brand.

Thus

, soft selling

ads

are considered a more efficient way to obtain public attention against products. To conclude, even though

ads

may be recognized as a less attractive tool in capturing public desire to buy things, there are additional circumstances that can be applied to maximizing the function of advertising.