In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Recently, advertisements of businesses always emphasise that their

products

are new in some way. I think there are reasons based on social-cultural background and

economy

, and I do consider it is a positive development. Due to advertisements, each of them prefers to emphasise their production is new and differs from others. The main reason for

this

phenomenon is that our society is becoming more and more creative and diversified. Thanks to four industrial revolutions, we are getting used to a social background which usually has some new breakthrough in

science

or

technology

.

This

offers us a strong desire for newly created objects than old unfashioned ones. At the same time, after the Great Depression in 2008, many people lost their jobs and failed to own the ability of high consumption right now.

For instance

, before the Depression, many families are not bankrupt and had enough wealth to purchase the

products

they want.

However

, nowadays, fewer and fewer people have that capacity. To stimulate the desire for consumption, advertising is aimed to find the point. And the point is creativity and something new in their

products

. New

products

could have opportunities to get popular in a region which could make a huge market for sales, while old ones are significantly difficult. In my point of view,

this

is a positive development. If there is no creativity,

then

how could

science

and

technology

get

further

improvement?

Science

and

technology

are tightly relevant to the

economy

nowadays.

For instance

, the success of Samsung and Apple is because they think highly of creativity in their

products

and consumers' desire for new objects.

Additionally

, when they make incredible success in business, benefits will be put into research on

technology

and

science

conversely

. And

then

, new

technology

will stimulate new consumers to make more benefits.

Correct your spelling

This is

Thisis

Correct your spelling

This is

a specific cycle of

science

and

economy

in the modern business society. In conclusion, I think the reasons for

this

phenomenon are based on both social background and the

economy

. At the same time,

this

is a totally positive development in business and society.