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Writing Samples
Band 5

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

#sales #consumer #goods #power #society
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In
the
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apply
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recent
years
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,years
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sky rocket
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skyrocket
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 sales of products are achieved by mostly enormous advertising campaigns, while
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the acknowledgment
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acknowledgment
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acknowledgement
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 of essential human needs is believed to be inferior and insignificant. In my
opinion
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, I do think advertising contributes more to sales, rather than meeting basic human expectations. Reasons for supporting
this
Linking Words
opinion
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 are that ad campaigns are insightful about their audience and they emphasize
on
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selling
desired
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the desired
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 lifestyle of their consumers.
Linking Words
First
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The first
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 reason why, in my
opinion
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, advertising prevails over mandatory human needs is
because
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that
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 advertising has
exceled
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excelled
 at understanding and appealing to
their
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its
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 target audience. Surveys and research often determine the scope of the expectations and understand what key information needs to be emphasized
on
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apply
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the most. It is evident from the yearly spending reports of large companies that show
enormous
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an enormous
the enormous
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 amount of money corporations spend on advertising and PR
department
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departments
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 and testing their products on real users.
Secondly
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, advertising appeals to the desired lifestyle of consumers, what is
more
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,more
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 powerful than tacking basic human needs
.
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?
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 In many spheres like real estate,
for example
Linking Words
, it is clear that they don’t just sell the property itself.
Instead
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, they will demonstrate aspects of your daily future daily life that include how you will be living, what will your potential surroundings be and what infrastructure facilities will be accessible for you. In conclusion, advertising, in my
opinion
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, appears to be a more powerful tool for sales in comparison to addressing essential human needs. Insight into the target audience and appealing to
dream
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the dream
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 desires of consumers are key reasons in support
of
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my
opinion
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.
Submitted by maria.alekseeva.1998.1998 on

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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