Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

In
the
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apply
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recent
years
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,years
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sky rocket
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skyrocket
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sales of products are achieved by mostly enormous advertising campaigns, while
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the acknowledgment
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acknowledgment
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acknowledgement
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of essential human needs is believed to be inferior and insignificant. In my
opinion
, I do think advertising contributes more to sales, rather than meeting basic human expectations. Reasons for supporting
this
opinion
are that ad campaigns are insightful about their audience and they emphasize
on
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selling
desired
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the desired
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lifestyle of their consumers.
First
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The first
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reason why, in my
opinion
, advertising prevails over mandatory human needs is
because
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that
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advertising has
exceled
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excelled
at understanding and appealing to
their
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its
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target audience. Surveys and research often determine the scope of the expectations and understand what key information needs to be emphasized
on
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apply
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the most. It is evident from the yearly spending reports of large companies that show
enormous
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an enormous
the enormous
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amount of money corporations spend on advertising and PR
department
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departments
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and testing their products on real users.
Secondly
, advertising appeals to the desired lifestyle of consumers, what is
more
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,more
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powerful than tacking basic human needs
.
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?
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In many spheres like real estate,
for example
, it is clear that they don’t just sell the property itself.
Instead
, they will demonstrate aspects of your daily future daily life that include how you will be living, what will your potential surroundings be and what infrastructure facilities will be accessible for you. In conclusion, advertising, in my
opinion
, appears to be a more powerful tool for sales in comparison to addressing essential human needs. Insight into the target audience and appealing to
dream
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the dream
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desires of consumers are key reasons in support
of
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apply
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my
opinion
.
Submitted by maria.alekseeva.1998.1998 on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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