Some people say that modern technology has made shopping today easier, while others disagree. Discuss both views and give your opinion

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It is sometimes argued that technological advancements
such
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as e-commerce sites have enhanced shopping experiences.
Although
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I overwhelmingly agree with
this
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, I
also
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hold the belief that it has brought about both confusion and annoyance to
shoppers
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. On the one hand, up-to-date technology has improved the
customer
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experience in both online and offline shops.
Firstly
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, with the advent of e-commerce websites, products are made globally available without geographical constraints. That means a Nike fan in Vietnam is able to order the much anticipated “Fly 4%” running shoes as soon as they are added to sites
such
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as Amazon US or Sportswear.com.
Secondly
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, physical store visitors seem to welcome the convenience of computer-operated payment methods and
customer
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service. A buyer can instantly pay for his purchases by scanning a QR code at a checkout counter, while a
customer
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assistant could promptly award him a loyalty card with personalised offers as suggested by
customer
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relationship management software.
Nevertheless
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, I believe modern technology has caused
shoppers
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to be overwhelmed by choices and annoyed by disrupted buying processes. To illustrate, a quick Google search for a simple item
such
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as baby diapers results in about three hundred providers, each of which boasts about being the most trusted brand in baby care.
Therefore
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, it seems harder for the diaper buyer to pick one among an enormous number of possibilities compared to just a few options in a nearby traditional shop.
In addition
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, cutting-edge technology could still contain flaws or bugs that annoy
shoppers
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.
For example
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, the MOMO e-wallet has failed to connect to the database of its retailing partners for week-long periods, which left thousands of dissatisfied users queueing to sort out their bills with cashiers. In summary,
although
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shoppers
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now have greater choices and convenience, their buying experience has deteriorated to some extent because of technical interference.
Therefore
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, merchants should carry out extensive
customer
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research before deciding on adopting these technologies to satisfy the expectations of today’s consumers.

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Topic Vocabulary:
  • online marketplaces
  • mobile payment options
  • personalized advertising
  • accessibility
  • compare prices
  • decision fatigue
  • impulse buying
  • financial imprudence
  • privacy and data security
  • transformed
  • streamlined
  • user-friendly
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