In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think if is a positive or negative development?

The popularity of advertisements in the market is increasing day by day. Companies these days, in their ,advertisements say that their
products
are unique and special from others’
products
in some way.
This
essay will discuss why
this
might be the case, as well as illustrate, how
this
is a negative development.
Businesses
are spending huge amounts of money on advertising their
products
, in order to sell their
products
and make money. Nowadays, almost everyone has access to social media and all other platforms of media, which is why
businesses
spread lies about their
products
on media, so that they can sell them.
For instance
, if people who are suffering from hair loss, watch an advertisement about a
product
that is
new and more beneficial for hair loss than other
products
, that person would buy that
product
, even though, he has no idea about the
product
. Provided that, companies take advantage of
this
situation and spread lies about their
products
. Spreading fake rumours about a
product
is indeed a negative development. If
businesses
, in order to compete with each other, they advertise their
products
, claiming are new and more beneficial, while it is not, can harm society significantly.
For example
, If companies, keep making more and more
products
,
instead
of focusing on the quality of the
products
, can harm the people that are using them, physically and financially.
This
essay discussed why
businesses
these days claim that their
products
are new in advertisements.
In addition
, it
also
illustrated why
this
is a negative development.
Submitted by mohammadkashif934 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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