In their advertising, business nowadays usuallys emphatise that thier products are new in some way. Why is this? Do you think it is positive or negative development?

Nowadays , several

products

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are coming into the market and commercialization is a must to increase the sale of the

product

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. To show the uniqueness of the brand , as a marketing strategy they highlight that ABC

products

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advanced than other similar

products

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.

This

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essay will shed light on both the positive and negative opinions with my opinion which is in the favour of above marketing strategy . Initiating with the points supporting upsides ,

firstly

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, the business has to do the research that how any specific merchandise is different from other

products

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if they want to highlight

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, as the public can claim on the company if they are doing any kind of fraud or making a public fool,

For instance

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, In India , fairness creams are very much famous , so one of the adverts claimed that their cream will give fairness in 8 -9 weeks , one folk had tried that cosmetic cream for 3-4 months but he gets no results , so he sued that company and got 10 lakh as a defamation amount.

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, advertisements can only highlight the actual

quality

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of the

product

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rather than any random for their publicity stunt. On the contrasting side, for publicity purposes businesses use a high chemical to make produce different from others ,

this

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improves the

product

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on one side but can become really harmful in another scenario.

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, Ready to cook food can be stored for 3-4 months and taste fresh but to keep it fresh they are using many preservations, which is going to impact public health in future. but

this

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can be controlled by proper food check processing , so that community will get good

quality

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products

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. To conclude , due to publicity stunts businesses can highlight any

quality

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and try fools to the general public, which can be controlled by the government authorities .But,

definitely

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,definitely

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it will highlight the

quality

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of the

product

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which will be helpful to find the good items.