In their advertising, business nowadays usuallys emphatise that thier products are new in some way. Why is this? Do you think it is positive or negative development?

Nowadays , several

products

are coming into the market and commercialization is a must to increase the sale of the

product

. To show the uniqueness of the brand , as a marketing strategy they highlight that ABC

products

advanced than other similar

products

.

This

essay will shed light on both the positive and negative opinions with my opinion which is in the favour of above marketing strategy . Initiating with the points supporting upsides ,

firstly

, the business has to do the research that how any specific merchandise is different from other

products

if they want to highlight

this

, as the public can claim on the company if they are doing any kind of fraud or making a public fool,

For instance

, In India , fairness creams are very much famous , so one of the adverts claimed that their cream will give fairness in 8 -9 weeks , one folk had tried that cosmetic cream for 3-4 months but he gets no results , so he sued that company and got 10 lakh as a defamation amount.

Consequently

, advertisements can only highlight the actual

quality

of the

product

rather than any random for their publicity stunt. On the contrasting side, for publicity purposes businesses use a high chemical to make produce different from others ,

this

improves the

product

on one side but can become really harmful in another scenario.

For instance

, Ready to cook food can be stored for 3-4 months and taste fresh but to keep it fresh they are using many preservations, which is going to impact public health in future. but

this

can be controlled by proper food check processing , so that community will get good

quality

products

. To conclude , due to publicity stunts businesses can highlight any

quality

and try fools to the general public, which can be controlled by the government authorities .But,

definitely

Add a comma

,definitely

show examples

it will highlight the

quality

of the

product

which will be helpful to find the good items.