These days consumers are faced with an increasing amount of advertising from various companies. To what extent do you think consumers are influenced by advertising? What measures should be taken to protect them?

With the advent of social media, the advertisement industry is on a boom. Consumers these days are constantly surrounded by

advertisements

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from various companies.

Consequently

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, these

ads

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greatly influence their choices to buy

products

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which may misguide the end users. In

this

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essay, we will discuss the level to which the

customers

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get influenced by these

ads

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and the steps required to safeguard them. I strongly believe that these commercials affect customer-buying habits substantially. Goods are sold through media, billboards, flashy hoardings, discounts and many other forms of

advertisements

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. At times these

ads

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can misguide

customers

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leading them to feel cheated and buy

products

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which may be of no utility to them.

For instance

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, there were a few

advertisements

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that claimed fat loss with the application of a cream that could melt fat cells, desperate buyers purchased the cream and were left dismayed.

Thus

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, there is no doubt that

advertisements

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greatly influence end users. To safeguard the interest of consumers various measures should be adopted by the consumer protection council.

First

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of all, all eatables must meet food and safety guidelines and

ads

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making wrong claims should be penalized.

In addition

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to

this

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, a user-friendly and quick approach should be adopted to resolve customer concerns. Some countries have already started taking these measures into account.

For example

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, India recently banned some endorsements on skin whitening creams that did not have scientific evidence to support their claims.

Thus

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, these measures in the long run will enable the

customers

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to not get easily influenced by

ads

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, and buy

products

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based on their effectiveness

instead

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. To conclude, the increase in the number of commercials is directly proportional to the influence that they have on purchasers using the respective

products

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. I firmly think that

advertisements

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should guide consumers to make the right choices providing them with satisfactory results, and

Ads

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making false claims must be legally prosecuted so that companies would not exploit the desperation of

customers

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to fulfil their desires.