These days consumers are faced with an increasing amount of advertising from various companies. To what extent do you think consumers are influenced by advertising? What measures should be taken to protect them?

With the advent of social media, the advertisement industry is on a boom. Consumers these days are constantly surrounded by

advertisements

from various companies.

Consequently

, these

ads

greatly influence their choices to buy

products

which may misguide the end users. In

this

essay, we will discuss the level to which the

customers

get influenced by these

ads

and the steps required to safeguard them. I strongly believe that these commercials affect customer-buying habits substantially. Goods are sold through media, billboards, flashy hoardings, discounts and many other forms of

advertisements

. At times these

ads

can misguide

customers

leading them to feel cheated and buy

products

which may be of no utility to them.

For instance

, there were a few

advertisements

that claimed fat loss with the application of a cream that could melt fat cells, desperate buyers purchased the cream and were left dismayed.

Thus

, there is no doubt that

advertisements

greatly influence end users. To safeguard the interest of consumers various measures should be adopted by the consumer protection council.

First

of all, all eatables must meet food and safety guidelines and

ads

making wrong claims should be penalized.

In addition

to

this

, a user-friendly and quick approach should be adopted to resolve customer concerns. Some countries have already started taking these measures into account.

For example

, India recently banned some endorsements on skin whitening creams that did not have scientific evidence to support their claims.

Thus

, these measures in the long run will enable the

customers

to not get easily influenced by

ads

, and buy

products

based on their effectiveness

instead

. To conclude, the increase in the number of commercials is directly proportional to the influence that they have on purchasers using the respective

products

. I firmly think that

advertisements

should guide consumers to make the right choices providing them with satisfactory results, and

Ads

making false claims must be legally prosecuted so that companies would not exploit the desperation of

customers

to fulfil their desires.