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Writing Samples
Band 7

These days consumers are faced with an increasing amount of advertising from various companies. To what extent do you think consumers are influenced by advertising? What measures should be taken to protect them?

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With the advent of social media, the advertisement industry is on a boom. Consumers these days are constantly surrounded by
advertisements
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 from various companies.
Consequently
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, these
ads
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 greatly influence their choices to buy
products
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 which may misguide the end users. In
this
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 essay, we will discuss the level to which the
customers
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 get influenced by these
ads
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 and the steps required to safeguard them. I strongly believe that these commercials affect customer-buying habits substantially. Goods are sold through media, billboards, flashy hoardings, discounts and many other forms of
advertisements
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. At times these
ads
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 can misguide
customers
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 leading them to feel cheated and buy
products
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 which may be of no utility to them.
For instance
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, there were a few
advertisements
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 that claimed fat loss with the application of a cream that could melt fat cells, desperate buyers purchased the cream and were left dismayed.
Thus
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, there is no doubt that
advertisements
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 greatly influence end users. To safeguard the interest of consumers various measures should be adopted by the consumer protection council.
First
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 of all, all eatables must meet food and safety guidelines and
ads
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 making wrong claims should be penalized.
In addition
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 to
this
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, a user-friendly and quick approach should be adopted to resolve customer concerns. Some countries have already started taking these measures into account.
For example
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, India recently banned some endorsements on skin whitening creams that did not have scientific evidence to support their claims.
Thus
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, these measures in the long run will enable the
customers
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 to not get easily influenced by
ads
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, and buy
products
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 based on their effectiveness
instead
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. To conclude, the increase in the number of commercials is directly proportional to the influence that they have on purchasers using the respective
products
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. I firmly think that
advertisements
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 should guide consumers to make the right choices providing them with satisfactory results, and
Ads
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 making false claims must be legally prosecuted so that companies would not exploit the desperation of
customers
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 to fulfil their desires.

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Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

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Topic Vocabulary:
  • Brand awareness
  • Brand loyalty
  • Emotional appeals
  • Celebrity endorsements
  • Exaggerate
  • Purchase decisions
  • Data analytics
  • Stricter regulations
  • Honesty and transparency
  • Critical thinking
  • Media literacy
  • False advertising
  • Consumer protection agencies
  • Grievances
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