Large companies have big budgets for marketing and promotion and as a result people gravitate towards buying their products. What problems could this cause? What could encourage people to buy more local products?

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The marketing and advertising budgets of multinational companies and brands are large. Small local
businesses
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may not reach potential clients because
people
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are lured by the advertising strategy of the large
businesses
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and end up purchasing their
products
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. There can be dire consequences,
such
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as the closure of local
businesses
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, unemployment, or a monopoly in the market. It is possible to steer
people
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toward buying local
products
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by taking a few steps mentioned in the following essay. Many global companies now operate in small towns and villages. They are able to attract buyers easily because they offer steep discounts on most
products
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. In most cases, small local
businesses
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, usually independently owned, have little economic power to defend themselves against big corporations that invest massive sums in marketing and promotion. It is inevitable that these firms would eventually suffer heavy losses in the market and
finally
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be wiped out.
For instance
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, in most cities, many local artisans have lost their livelihoods due to the lack of buyers. Now consumers would rather purchase factory-made goods that look more appealing
instead
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of handcrafted goods. The purchasing power of local communities will decrease as local
people
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lose their source of income. It is essential to take measures to encourage
people
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to buy local
products
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. Storeowners should be urged to stock local
products
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alongside branded
products
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.
Also
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, banks and governments need to financially support local manufacturers to advance the economy of a country.
However
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, local traders know their customers better than multinational giants, so they can come up with discounts and incentives that others can’t. In
this
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way, they will be able to identify exactly what their target market needs and tailor their
products
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accordingly
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to increase sales. In conclusion, the local business sector suffers the most when international companies entice local customers with great discounts. By offering customers customized solutions, local business
people
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can overcome
this
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threat.
Submitted by amyheo92 on

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