some people say that advertising is exteremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. discuss both these views and give your own opinion.

Although
it is sometimes said that advertising is no longer an effective
way
to persuade customers to pay attention to products, other
people
say that advertising is a useful
way
to attract
people
to buy different items. In my opinion, I consider that putting
advertisements
on different platforms can be helpful in terms of attracting consumers. On the one hand, according to some,
advertisements
can act as a booster for increasing customers’ demand in shopping by hypnotizing them. Companies use platforms like television as a valuable
way
of advertising.
In other words
, by repeating too much, advertising can act as a brainwasher for customers, even if they are not paying attention.
For example
, if a person watches a video clip about a snack, she may get hungry, or when she goes to side street shops, she might choose
this
type of snack compared to others which shows the effect and power of
this
strategy.
On the other hand
, it is sometimes believed that advertising is no longer an effective
way
because shoppers ignore them. After watching a dozen of
advertisements
,
people
may lose their trust in the products and not pay attention to them anymore. An example can be seen in watching videos on YouTube when they face interrupted organized
advertisements
. In
this
situation,
therefore
, they might skip the ads with a click of a button and ignore them.
This
may lead to an adverse impact on customers and a waste of money for the companies. In conclusion, while
people
may vary in their options, I think that managers can use advertising strategies as a functional tool to, directly and indirectly, influence their purchasers.
Submitted by fatemehsoltani16 on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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