Some companies sponsor sports and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.
It is irrefutably (certainly) true that the way of
advertisement
has changed over the years. Sponsorship has become more popular, wherein many companies advertise their products by sponsoring Replace the word
advertising
sports
events or a sportsperson, which helps the company
promote the brand and reach customers worldwide. Some people opine(suggest) that this
advertising practice has several benefits, while others believe it has more drawbacks. Meanwhile, in my personal opinion, the advantages outweigh the disadvantages.
To commence with, one of the major advantages of sponsoring sports
is that it increases respective companies’ sales. For example
, suppose the company
sponsors a sports
team or a sports person
of global interest. In that case, the organizers need not worry about the funding. These companies invest a considerable sum of money and look after the entire expenses of the particular Correct your spelling
sportsperson
sports
star or sports
event. They print their company
’s logo on the player’s jersey, display posters & banners, and grab the audience’s attention towards their products. Eventually, the company
becomes a household name in the targeted society. Moreover
, the sponsorship can provide an excellent platform for the
new players.
On the flip side, it is worth noting that there are some disadvantages of sponsorship, Correct article usage
apply
such
as the company
may be using the grounds (floor) of sporting events to boost the sales of their low-quality products. For example
, a wine supplier company
, Kingfisher, sponsors cricket to promote its product; nevertheless
, wine has adverse effects on human health. Subsequently
, if a sports person
becomes injured or sick during the match season, the money invested by the Correct your spelling
sportsperson
company
is wasted. In addition
, if the sports
player gets involved in illegal activities such
as match-fixing or consumption of performance-enhancing drinks, then
the company
’s reputation suffers. These kinds of acts also
kill the essence (spirit)of sports
.
To summarize, sponsoring sports
events is mutually beneficial to both parties, on the contrary
, the adverse outcomes are undeniable. The disadvantages are negligible when considering the advantages. In my perspective, I believe that sponsoring sports
has opened a window for the company
to stay in the market, and it’s the players’ duty to up their game level without getting caught in any scandal.Submitted by ibrahimzafaracca on
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