Some companies sponsor sports and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

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It is irrefutably (certainly) true that the way of
advertisement
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advertising
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has changed over the years. Sponsorship has become more popular, wherein many companies advertise their products by sponsoring
sports
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events or a sportsperson, which helps the
company
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promote the brand and reach customers worldwide. Some people opine(suggest) that
this
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advertising practice has several benefits, while others believe it has more drawbacks. Meanwhile, in my personal opinion, the advantages outweigh the disadvantages. To commence with, one of the major advantages of sponsoring
sports
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is that it increases respective companies’ sales.
For example
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, suppose the
company
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sponsors a
sports
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team or a
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sports person
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sportsperson
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of global interest. In that case, the organizers need not worry about the funding. These companies invest a considerable sum of money and look after the entire expenses of the particular
sports
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star or
sports
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event. They print their
company
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’s logo on the player’s jersey, display posters & banners, and grab the audience’s attention towards their products. Eventually, the
company
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becomes a household name in the targeted society.
Moreover
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, the sponsorship can provide an excellent platform for
the
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apply
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new players. On the flip side, it is worth noting that there are some disadvantages of sponsorship,
such
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as the
company
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may be using the grounds (floor) of sporting events to boost the sales of their low-quality products.
For example
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, a wine supplier
company
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, Kingfisher, sponsors cricket to promote its product;
nevertheless
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, wine has adverse effects on human health.
Subsequently
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, if a
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sports person
Correct your spelling
sportsperson
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becomes injured or sick during the match season, the money invested by the
company
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is wasted.
In addition
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, if the
sports
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player gets involved in illegal activities
such
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as match-fixing or consumption of performance-enhancing drinks,
then
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the
company
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’s reputation suffers. These kinds of acts
also
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kill the essence (spirit)of
sports
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. To summarize, sponsoring
sports
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events is mutually beneficial to both parties,
on the contrary
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, the adverse outcomes are undeniable. The disadvantages are negligible when considering the advantages. In my perspective, I believe that sponsoring
sports
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has opened a window for the
company
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to stay in the market, and it’s the players’ duty to up their game level without getting caught in any scandal.
Submitted by ibrahimzafaracca on

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Topic Vocabulary:
  • Brand Visibility
  • Financial Support
  • Positive Brand Association
  • Market Penetration
  • Ethical Concerns
  • Pressure on Athletes
  • Sponsorship
  • Globally popular
  • Reputation
  • Demographic groups
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