In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

In today's world where business competition is highly intense. Brands have to differentiate themselves by constantly introducing new means to promote their goods in order to increase their revenue. In my humble opinion, I believe that the effort to advertise new features is considered a drawback since it deceives customers.

To begin

with, all businesses have to generate and boost their sales and revenue as much as possible but,

unfortunately

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,unfortunately

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the fiercely competitive

market

makes it harder to achieve.

Thus

, each brand’s marketing team has to develop and employ new strategies or tactics by showing that a particular product is indeed new to the

market

and offers better values for the prices consumers pay.

This

could make each product outstanding and increase

market

share.

In addition

, the reason why advertising goods consisting of new things has a negative effect is that those communications mostly are deceptive advertising. They are just another version of the same product with a change in look, colour or material,

however

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,however

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they claim exaggeratedly that it consists of new innovation.

For instance

, Apple, a company that sell technological smart devices, persistently introduce new smartphone to the

market

every year. The brand said that iPhone 12 is the best version since it had a new camera lens and 1 year later it promoted the iPhone 13 using an innovative camera,

nonetheless

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,nonetheless

show examples

both versions are the same lens. To summarise, in order to enhance

market

share and strengthen revenue, brands need to communicate that their goods are new and unique in some ways.

However

, I have a firm conviction that these new promotions are defrauding the consumers by overstating the value.

Submitted by pnpinnn on Wed Oct 19 2022

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7Linking words
meeting the goal of 7 or more
1Word repetition
meeting the goal of 3 or fewer
3Grammar mistakes
 

4 paragraphs

273 words

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Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 8.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Many countries have compulsory military service for young men after they leave school. It would be a good idea for all countries to adopt this system for men, and possibly for women too. Do you agree or disagree with this statement?

Nowadays many people complain that they have difficulties getting enough sleep. What problems can lack of sleep cause? What can be done about lack of sleep?

Today, more people are travelling than ever before. Why is this the case? What are the benefits of travelling for the traveller?.

Some think the best way to reduce the time people spend in travelling to work is to replace the parks and gardens close to the city centres with apartment buildings where commuters can live, while other disagree. Discuss both views and give your own opinion.

In some countries an increasing number of people are suffering from health problems as a result of eating too much fast food. It is therefore necessary for government to impose higher taxes on this kind of food. To what extent do you agree or disagree with this opinion?