In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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In today's world where business competition is highly intense. Brands have to differentiate themselves by constantly introducing new means to promote their goods in order to increase their revenue. In my humble opinion, I believe that the effort to advertise new features is considered a drawback since it deceives customers.

To begin

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with, all businesses have to generate and boost their sales and revenue as much as possible but,

unfortunately

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,unfortunately

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the fiercely competitive

market

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makes it harder to achieve.

Thus

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, each brand’s marketing team has to develop and employ new strategies or tactics by showing that a particular product is indeed new to the

market

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and offers better values for the prices consumers pay.

This

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could make each product outstanding and increase

market

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share.

In addition

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, the reason why advertising goods consisting of new things has a negative effect is that those communications mostly are deceptive advertising. They are just another version of the same product with a change in look, colour or material,

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however

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they claim exaggeratedly that it consists of new innovation.

For instance

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, Apple, a company that sell technological smart devices, persistently introduce new smartphone to the

market

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every year. The brand said that iPhone 12 is the best version since it had a new camera lens and 1 year later it promoted the iPhone 13 using an innovative camera,

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nonetheless

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both versions are the same lens. To summarise, in order to enhance

market

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share and strengthen revenue, brands need to communicate that their goods are new and unique in some ways.

However

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, I have a firm conviction that these new promotions are defrauding the consumers by overstating the value.

Submitted by pnpinnn on Wed Oct 19 2022

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meeting the goal of 3 or fewer
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Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 8.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

273 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays, families are not as close as in the past and a lot of people have become used to this. Explain the reasons for this and discuss any possible effects it may have on society.

Many manufactured food and drink products contain high levels of sugar, which causes many health problems, sugar products should be made more expensive to encourage people to consume less sugar.

In many countries, people are now living longer than ever before. Some people say an ageing population creates problems for governments. Other people think there are benefits if society has more elderly people. Do the advantages of having an ageing population outweigh the disadvantages?

The use of social media, e.g. Facebook and Twitter, is replacing face-to-face contact for many people in everyday life. Do the advantages of this development outweigh the disadvantages?

Some people think that it is a waste of time for an individual to plan for the future and that it is more important to focus on the present. To what extent do you agree or disagree?