More and more people want to buy famous brand of clothes and cars. What are the reasons? Do you think a positive or negative development?

As society is advancing by leaps and bounds,

people

attach great importance to lifestyle. Under

this

circumstance, the fact that

people

in increasing number purchase goods and services from well-known brands have been thrown into sharp focus.

Hence

, it is imperative that

people

should analyze the reasons behind

this

phenomenon

and the potential effects brought about by

this

growing trend. The causes of

this

phenomenon

are manifold.

Firstly

, it is in large measure attributed to the long for showing off extravagant lifestyle. Nowadays, many studies have shown that

although

it is invisible,

people

from high classes are inclined to identify values and social status by processing high-end products that ordinary

people

cannot afford. In short,

this

growing trend is directly proportional to the emergence of the rich in contemporary society.

Secondly

, another reason that should be taken into account is the comprehensive demands from commodities. According to research, while humans have high requirements for high quality, durability, and after-sale service; a famous brand which is well-known around the world for a long history of businesses can satisfy

such

requirements successfully. Regarding potential influences, an absolute consensus is hardly reached as to whether

this

phenomenon

is a blessing or a curse. From the view of buyers, they easily achieve a sense of satisfaction. Because Psychological researches indicate that the scarcity of goods and services offered by a reputable brand can intangibly bring a feeling of being superior and temporary well-being.

However

, from the view of social solidarity,

this

phenomenon

is likely to exert chronic effects.

This

is due to the fact that it represents the widened gap between the haves and have-nots. Especially, in countries where the majority of the population is living under the poverty line and only the rich can afford luxury brands. In conclusion, as the culprits and potential impacts have been discussed above, the crisis can be promisingly resolved with the joint efforts of relevant parties.