In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

To be able to maintain sales and stay in the market brands need to grow and

this

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growth usually happens by producing new goods or making slight or enormous changes to their existing

products

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.

Furthermore

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, companies feel the need to tell their customers about these new developments. The following paragraphs of

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essay will analyze

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phenomenon while contributing my opinion. In many cases, the name of the

brand

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is strongly attached to a specific category of product (

for instance

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, Lays which is known more for its

chips

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than dips ) and it is very common that as the

brand

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grows, it has to alter some aspects of its

products

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.

However

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, in many cases, these modifications are significant and could confuse the usual consumers

therefore

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it is essential for

brand

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managers to acknowledge their buyers about the new adjustment.

For example

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, If lays updates the packaging of its

chips

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and doesn't inform the customer, they can not find their favourite

chips

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and might even get frustrated with the

brand

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.

On the other hand

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, there is no need to share every change with the market especially if the modifications are small and insignificant or they are experimental.

For instance

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, Lays could develop a new taste and decides to have an experimental lunch in which they would only sell the new flavoured

chips

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to some parts of the market to see the consumers' reaction to the new taste. In

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stage, if the

brand

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introduces

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new change to their category of

products

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too soon it might not be well accepted. To sum up, everything that companies do is to ensure the sales of their

products

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and if their actions are not properly communicated through ads the consumers would never know about them.

thus

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, if the message is clear, sharing it would bring positive reactions from brands.