In their advertising, business nowadays usually emphasize that their products are new in some way. Why is this ? Do you think it is positive or negative development?

As a strategic promotion, nowadays, companies usually state that their
products
are new in some
way
. In my opinion,
this
is a marketing strategy to attract customers to buy their
products
. There are some reasons why it becomes a positive
way
of
business
practice.
To begin
with, the company needs strategic marketing to inform and persuade their customer.
Then
,
business
, especially the marketing division, finds that launching new
products
is a crucial factor to gain their market share. Strategically, they compete to use creative and interactive media for promotion.
This
situation gives a positive impact in terms of customer satisfaction because the public is provided with entertainment advertising which not only gives them information about the
products
but
also
attracts them with a fascinating
way
of promotion.
For example
, in the mobile phone
industry
, there are many actresses are involved when companies are launching a new brand.
Furthermore
, after a company launches new
products
, there is a trend in
business
to update their brand new
products
which have some updating aspects or features.
For instance
, the Macbook, one of the popular brands of notebooks has produced over 12 types of laptops since its
first
time release. These types are generated by improving their design.
Thus
,
this
condition affects other competitors to generate a new strategy for keeping their
business
growth in the
industry
. In summary, trends in the
way
of businesses emphasize their new
products
by advertising give advantages to the public and the
industry
which can impact the current
industry
to become more creative and innovative.
Submitted by keamplop on

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