In their advertising, business nowadays usually emphasize that their products are new in some way. Why is this ? Do you think it is positive or negative development?

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As a strategic promotion, nowadays, companies usually state that their
products
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are new in some
way
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. In my opinion,
this
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is a marketing strategy to attract customers to buy their
products
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. There are some reasons why it becomes a positive
way
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of
business
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practice.
To begin
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with, the company needs strategic marketing to inform and persuade their customer.
Then
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,
business
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, especially the marketing division, finds that launching new
products
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is a crucial factor to gain their market share. Strategically, they compete to use creative and interactive media for promotion.
This
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situation gives a positive impact in terms of customer satisfaction because the public is provided with entertainment advertising which not only gives them information about the
products
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but
also
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attracts them with a fascinating
way
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of promotion.
For example
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, in the mobile phone
industry
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, there are many actresses are involved when companies are launching a new brand.
Furthermore
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, after a company launches new
products
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, there is a trend in
business
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to update their brand new
products
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which have some updating aspects or features.
For instance
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, the Macbook, one of the popular brands of notebooks has produced over 12 types of laptops since its
first
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time release. These types are generated by improving their design.
Thus
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,
this
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condition affects other competitors to generate a new strategy for keeping their
business
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growth in the
industry
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. In summary, trends in the
way
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of businesses emphasize their new
products
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by advertising give advantages to the public and the
industry
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which can impact the current
industry
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to become more creative and innovative.
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