In their advertising, business nowadays usually emphasize that their products are new in some way. Why is this ? Do you think it is positive or negative development?

As a strategic promotion, nowadays, companies usually state that their

products

are new in some

way

. In my opinion,

this

is a marketing strategy to attract customers to buy their

products

. There are some reasons why it becomes a positive

way

of

business

practice.

To begin

with, the company needs strategic marketing to inform and persuade their customer.

Then

,

business

, especially the marketing division, finds that launching new

products

is a crucial factor to gain their market share. Strategically, they compete to use creative and interactive media for promotion.

This

situation gives a positive impact in terms of customer satisfaction because the public is provided with entertainment advertising which not only gives them information about the

products

but

also

attracts them with a fascinating

way

of promotion.

For example

, in the mobile phone

industry

, there are many actresses are involved when companies are launching a new brand.

Furthermore

, after a company launches new

products

, there is a trend in

business

to update their brand new

products

which have some updating aspects or features.

For instance

, the Macbook, one of the popular brands of notebooks has produced over 12 types of laptops since its

first

time release. These types are generated by improving their design.

Thus

,

this

condition affects other competitors to generate a new strategy for keeping their

business

growth in the

industry

. In summary, trends in the

way

of businesses emphasize their new

products

by advertising give advantages to the public and the

industry

which can impact the current

industry

to become more creative and innovative.