HOW COMPAREBLE COMPANIES SELLING SIMILAR PRODUCTS CAN USE DIFFERENT MARKETING STRATEGIES

The contrast of two different

companies

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pursuing success in the

trade

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trading

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world using diverse marketing

strategies

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as a

business

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model,

both

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focus on similar products to

market

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differently. For the

last

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few years,

business

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markets have had massive transformations due implementation of sustainable marketing

strategies

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, which provide tools that enhance industries´ operations through philosophies

such

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as B2B or B2C marketing, applied by

companies

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with similar products. Comparing

both

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marketing

strategies

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for importers and distributors

,

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apply

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shows significant differences in terms of budgets and

profits

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or effectiveness in commercial operations. Illustrating marketing

strategies

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currently used by a variety of

companies

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, there are two important models focused on the commerce stance,

such

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as adopting the B2B model as a marketing strategy, based on

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the

a

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great

contract

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contracts

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being served directly, delivering the largest quantities of product per sale.

First

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and foremost the company structure could be more light, due importers' position and its emphasis on the B2B

market

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needing fewer personnel to execute several commercial activities

such

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as they are purchase, importation, storage and sale, including delivery issues.

As a result

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of

this

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approach, the figure of

industry

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the industry

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is reduced, so that the commercial assistance is not necessarily large, increasing the effectiveness of

this

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labour. Face on

budget

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, despite it can be high, the

profits

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are lower due to deal power and the quantities negotiated, the incomes depend on the good statistic of closed deals.

Finally

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will be tackling the risks, being very significant, due to having a limited figure of

market

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, for ,instance if the company lose one deal or one customer, it will strongly impact

both

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budget

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and

profits

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, affecting the company´s income. One research stated that “proactive

companies

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have been experimenting with new trade models .. to tackle these new challenges.” for that reason,

companies

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must prevent

this

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critical situation, from moving on with

business

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. (Rajdeep, 2022,p. 3)

On the other hand

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, to explain in depth the B2C model, it tries to cover a wide amount of customers, delivering an extensive variety of products non-necessary in the biggest quantities. These

companies

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have an extensive sum of workers

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because is necessary to tackle more and different activities.

In contrast

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to

B2

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the B2

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B strategy, here the amount of customers is substantially large. With respect to

budget

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and

profits

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, these have different behaviour, because is possible to have the same

budget

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where its

profits

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can be high.

However

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, the risks are considerably lower owing to having a wide sum of customers, so replacing any sales lost, could be easier, the allocation for each deal is lower in B2C than in

B2

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the B2

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B strategy. Taking everything into consideration, there are significant differences between

both

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marketing

strategies

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, and their execution differs in the stance of the association and their incomes expectations, their know-how in the

market

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. In my opinion, is possible to create a fusion between

both

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strategies

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and develop a combination of the two marketing shapes, attending equally to the B2B and B2C markets. To achieve marketing success

,

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apply

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is necessary to establish a

trade

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trading

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plan based on a study of the buyer´s interests according to each feature of

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business

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the business

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.