In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In the current era, many companies try to show the public that their

products

Use synonyms

are innovative.

This

Linking Words

phenomenon might lead to some issues affecting the industries. In the following paragraph, we will explore what might be the causes and my idea towards the latter issue. There are various reasons for companies to proclaim that their

products

Use synonyms

are the newest inventions.

Firstly

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, it creates a good innovative image the

company

Use synonyms

always try to develop,

thus

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, attracting a line of customers who are eager to buy something which never existed before.

Secondly

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, it distinguishes the

company

Use synonyms

from its competitors in a good way. If a brand continuously innovates, it signals to the public that its research development is working, polishing something to become better.

For example

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, the Apple

Company

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tries to advertise their recent

products

Use synonyms

with groundbreaking and different features which they proclaim never existed before. In effect, many folks are eager to buy it, increasing the revenue. Unfortunately, those kinds of campaigns are sometimes equipped with unhealthy competition because they advertise something

that is

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not true. They fake information so their

products

Use synonyms

look different from others, but in reality, it is not.

Moreover

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, hyperbole campaigns could reduce the public's trust towards the industry as the people become tired of their lies.

In other words

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, faking advertisements could lead to unhealthy competition and the public's trust decreases. To summarize, a hyperbole advertisement could create a good

company

Use synonyms

image and distinguish it from competitors.

However

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, it

also

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can lead to unhealthy competition because of its fake image, decreasing the public's trust in the industry.

hpanduhimawanSat Nov 05 2022

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Task Response

The essay response addresses the task with a clear discussion of the causes and effects of companies emphasizing product innovation. It provides relevant examples to support the points made. However, the response could benefit from a deeper exploration of the positive and negative aspects of this trend, as well as a more balanced discussion of the two. Additionally, a clearer position on whether the development is positive or negative would strengthen the task response.

Coherence and Cohesion

The essay demonstrates good coherence and cohesion with a logical structure that includes an introduction, body paragraphs, and a conclusion. The paragraphs are connected and flow coherently, and there is effective use of linking words and phrases. However, some areas could be improved by clarifying the relationship between ideas and providing a stronger overall connection between the introduction and conclusion.

10
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

261 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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