Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion?

It is true that more and more enterprises have supported

sports

and sporting

celebrities

with a great number of sponsorships in order to promote their brands. From my own standpoint, I strongly believe that the benefits of

this

trend are outweighed its drawbacks.

To begin

with, it is more likely that companies’ sponsorship can benefit themselves,

sports

and sporting

celebrities

.

First

, from the perspective of companies, sponsoring

sports

or

sports

stars

would help them reach their target audience more easily when populations who are keen on these sponsored

sports

or sporting

celebrities

tend to try

this

company's products and services as a way that their idols do.

As a result

, the image of a company would be enhanced, which, in turn, seems to contribute to higher sales and profits gained.

Second

, from an athlete’s point of view, they

also

appear to improve their incomes by acquiring more money from advertising contracts and increasing their popularity among the public.

Third

, a sport solely could be more commonplace in other countries and attract more people to play.

On the other hand

, there are a certain number of drawbacks that sponsoring

sports

and

sports

stars

causes to enterprises,

sports

stars

and

sports

. The

first

downside seems to be that a company’s image would deteriorate if the sponsored sporting celebrity acquired a bad reputation for his or her life or career.

This

company is more likely to be criticized by the public for choosing and supporting the wrong person which can put its advertising campaigns on the edge of bankruptcy.

In addition

, a sport may lose its pattern of fair play as athletes who are addicted to a huge award tend to cheat the public by using illegal substances

such

as doping to maximize their strength and outcompete their rivals.

For example

, Lance Armstrong, a renowned professional cyclist, was detected abusing substances that undermined the popularity of cycling among people around the world. In conclusion, it is widely accepted that sponsoring

sports

and

sports

stars

has both merits and demerits to sponsoring corporations, sporting

celebrities

and

sports

.

However

, I utterly agree that its demerits are much more significant that

such

companies should take into account before giving any sponsorship.