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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

#businesses #emphasise #products #development
It is true that some companies stress the creativity or advancement of their products in their advertising campaigns. While I do not believe
that is
 positive progress, even though the reason for
this
 is clear. From my perspective, the main reason for headlining the new features of a
product
 is that the majority of customers are prone to be attracted by new things and companies can make a high profit by selling more goods for
this
 season.
For example
, many
people
 are so crazy about the new generation of any
product
 made by the famous manufacturer Apple. They prefer to spend a long time in front of the off-line stores operated by Apple just waiting to get a new phone in the
first
 place. From
this
 scene, it is clear that communicating with customers about how new the
product
 is could help advertisers sell more products.
However
, I think it may be wrong to exaggerate the new features of a
product
 in advertising, because it may cause a series of social and environmental problems.
First
,
this
 phenomenon may increase serious consumerism. To follow the new trends,
people
 will buy more than they need due to the effect of advertising. It could be a burden for
people
 from disadvantaged backgrounds.
Second
, our environment will be damaged because of the heavy waste.
For example
, lots of
people
 prefer to change their phones yearly, even their older ones can satisfy their daily needs.
This
 situation can lead to a mass of electronic waste which can pose a threat to our environment. To sum up, it is not responsible for companies to emphasise their new products all the time, while it helps them make more profits from
this
.
Submitted by 535911488 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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