In advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
It is often said that some businesses tend to focus on the innovative aspects of their
products
rather than anything else. This
author believes that there is one single reason for this
occurrence, and it is considered a negative evolution for two reasons. In the following essay, these matters are about to be debated as well.
To commence with, some companies in the industry reckon that anything which is considered unusual in some way is known to be more convenient to most people
's desires since they are more advanced than before. Therefore
, people
tend to purchase these items more than regular old ones. For example
, all the pops-up commercials on national television want to give the hidden message that their products
are the most desirable item for people
. As a result
, many people
fall for these kinds of commercials making these companies well-known as well. Thus
, most companies advertise their products
in this
way to make people
assume that these certain products
are the most suitable and advanced ones.
On the other hand
, I believe this
way of advertising is not positively effective. First
of all, not all people
assume the newest products
are known to be high-quality. For instance
, most car manufacturers in Iran are plunging in terms of quality every day. Consequently
, people
are acknowledged that the new-constructed cars are less equipped. Moreover
, many people
could not rely easily on products
that intend to be unique in certain features. Therefore
, the sales of these kinds of businesses would not change positively; however
, they decline due to the unreliability of their advertised products
.
In conclusion, some businesses have concentrated on the unique aspects of their products
when they want to advertise them. It seems that they are of the opinion that by talking about the new features, people
assume it is more equipped and desirable for their tastes. Furthermore
, it is a negative evolution after all because not all people
would be either tricked or could trust these types of ads.Submitted by nazi.tbt on
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