In their advertising , businesses nowadays usually emphasise that their products are new in some way. why is this ? do you think it is a positive or negative development?

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In
this
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present-day world, there are myriads of new
products
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in
such
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a fashion which are promoted by various
brands
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. I believe that
this
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is a positive trend that attracts consumers and inclines the
profit
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margin.
In addition
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, the company
brands
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become established in the market.
Firstly
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, business
brands
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are encouraged novelty and innovation in their
products
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to increase the sale and
profit
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.No matter what or how many
products
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are they promoted even To cite an example, a well-established Samsung company produced many mobile phones at the same time period, and delivered a new different feature in each series phone which could not available in the market: manual zoom camera is replaced with a 180 mp primary sensor
for example
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in galaxy a53. New innovations always attract customers as per their needs. It is an undeniable fact that novel innovations in
products
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could fulfil the needs of consumers. So we can consider
this
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trend as a positive development.
In addition
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to ,
this
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the
profit
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margin
also
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improves with
this
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trend.
For example
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, well-established mobile phone manufacturer Nokia's downfall was shocking because of the updation in their
products
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as per customers' needs. In order to get a target
profit
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margin is very difficult in
this
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competitive world without new innovative
products
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. In conclusion, in order to be well established and get
profit
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,
brands
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have to be innovative in novel
products
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to attract customers.
Although
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the present market has many competitors.
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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