In their advertising , businesses nowadays usually emphasise that their products are new in some way. why is this ? do you think it is a positive or negative development?

In
this
present-day world, there are myriads of new
products
in
such
a fashion which are promoted by various
brands
. I believe that
this
is a positive trend that attracts consumers and inclines the
profit
margin.
In addition
, the company
brands
become established in the market.
Firstly
, business
brands
are encouraged novelty and innovation in their
products
to increase the sale and
profit
.No matter what or how many
products
are they promoted even To cite an example, a well-established Samsung company produced many mobile phones at the same time period, and delivered a new different feature in each series phone which could not available in the market: manual zoom camera is replaced with a 180 mp primary sensor
for example
in galaxy a53. New innovations always attract customers as per their needs. It is an undeniable fact that novel innovations in
products
could fulfil the needs of consumers. So we can consider
this
trend as a positive development.
In addition
to ,
this
the
profit
margin
also
improves with
this
trend.
For example
, well-established mobile phone manufacturer Nokia's downfall was shocking because of the updation in their
products
as per customers' needs. In order to get a target
profit
margin is very difficult in
this
competitive world without new innovative
products
. In conclusion, in order to be well established and get
profit
,
brands
have to be innovative in novel
products
to attract customers.
Although
the present market has many competitors.
Submitted by jackjohn0590 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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