In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why in this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

Nowadays,

businesses

often prioritize

newness

and the importance of advertising to emphasize their

products

. There are many reasons for

this

and it can be argued that it has both positive and negative implications. The main advantage of

businesses

emphasizing the

newness

of their

products

is that it allows them to distinguish themselves from their competitors. By creating advertising which highlights the innovative aspects of their product,

businesses

give

customers

a sense that their product is state-of-the-art and offers something unique.

This

is particularly important in industries where there is a high level of competition and where

customers

are looking for

products

which offer an edge over those of other companies.

On the other hand

, the emphasis on

newness

can be seen as a negative development.

This

is because it encourages consumerism and encourages people to buy more

products

than they need.

Additionally

, advertising which focuses on making

customers

feel like they must always have the latest and most up-to-date product can create financial hardship as people may struggle to keep up with the constant demands of an ever-changing marketplace. To conclude, while it can be argued that

businesses

emphasizing the

newness

of their

products

can be beneficial in terms of helping them to stand out from their competitors, the flip side of

this

is that it can encourage consumerism and pressure people into buying more than they need. For

this

reason,

businesses

should look to strike a balance between promoting

newness

and helping

customers

to make informed sensible purchasing decisions.

Submitted by mustafabinothman2003 on Wed Dec 07 2022

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Fully explain your ideas

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For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

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3Linking words
meeting the goal of 7 or more
4Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

250 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 4.0

Complete response

5.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why in this? Do you think it is a positive or negative development?

Fully explain your ideas

Some people say that there is too much harmful content on the internet. They say the only way to make the internet safe is for the government to censor the content of websites. To what extent do you think the government should control what information is available on the internet?

Band-9 Samples: In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

some people argue that to make healthy foods like fruits and vegetables more affordable, they should be subsidised by the government. Others believe that it is better to tax unhealthy foods. Discuss both views and give your own opinion.

Nowadays many students choose to take a year off before going to university. Discuss the advantages and disadvantages of taking a gap year, and give your own opinion about whether it is a good idea.