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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why in this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
Nowadays,
businesses
 often prioritize
newness
 and the importance of advertising to emphasize their
products
. There are many reasons for
this
 and it can be argued that it has both positive and negative implications. The main advantage of
businesses
 emphasizing the
newness
 of their
products
 is that it allows them to distinguish themselves from their competitors. By creating advertising which highlights the innovative aspects of their product,
businesses
 give
customers
 a sense that their product is state-of-the-art and offers something unique.
This
 is particularly important in industries where there is a high level of competition and where
customers
 are looking for
products
 which offer an edge over those of other companies.
On the other hand
, the emphasis on
newness
 can be seen as a negative development.
This
 is because it encourages consumerism and encourages people to buy more
products
 than they need.
Additionally
, advertising which focuses on making
customers
 feel like they must always have the latest and most up-to-date product can create financial hardship as people may struggle to keep up with the constant demands of an ever-changing marketplace. To conclude, while it can be argued that
businesses
 emphasizing the
newness
 of their
products
 can be beneficial in terms of helping them to stand out from their competitors, the flip side of
this
 is that it can encourage consumerism and pressure people into buying more than they need. For
this
 reason,
businesses
 should look to strike a balance between promoting
newness
 and helping
customers
 to make informed sensible purchasing decisions.
Submitted by mustafabinothman2003 on

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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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