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Writing Samples
Band 7

Companies use several methods to increase the sales of products.What are some of these methods?Which is the most effective?

Businesses need numerous tactics to draw more customers into buying their goods and services to increase their turnover.
therefore
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 the following paragraphs shall outline some of these methods and highlight the most effective technique.
Firstly
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 ,
companies
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 from small to big like multinational
companies
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 use different social
media
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 platforms to increase
sales
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 for their
products
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.
This
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 is because almost everyone is on social
media
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 and customers find it easier to access business
products
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 from anywhere in the world ,at any time with the help of the internet.
Further
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, when
companies
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 use social
media
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 marketing as a
sales
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 tactic ,
this
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 will help them to gather more information about consumer buying patterns and their personal tastes ,which will help
companies
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 to design the
products
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 according to people's tastes ,which will lead to higher customer satisfaction and lead to higher
sales
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 ,revenue and profits.Here , a famous
sales
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 method is to hire a famous influencer to advertise their
products
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 on Instagram,which will encourage humans to buy those items .
Further
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, another method used by physical stores
such
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 as supermarkets is giving discounts,free gifts and loyalty cards to encourage customers to buy more.
Moreover
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, there are traditional
sales
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techniques
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such
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 as door-to-door selling and promoting
products
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 in newspapers or television. These types of
techniques
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 have been proven to be effective over time.
As a result
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 , large
companies
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 still adopt a mixture of these
techniques
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 to increase their turnover.
However
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, these
sales
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techniques
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 are quite expensive ,
therefore
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 businesses should be mindful to not overuse their resources in investing in these
techniques
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 which could lead to an irrecoverable loss.in conclusion, social
media
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 marketing is more effective in terms of consumer friendliness and ease to use compared to the other methods .

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