It is common these days to see celebrities advertising different products? Do the advantages of this outweigh the disadvantages?

Advertising has been a very popular way of marketing since a long time ago. Recently, there is a trend to hire

celebrities

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to represent or advertise

products

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, which brings benefits and drawbacks. In my opinion, the negative impact is greater than the positive one, and in

this

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essay

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,essay

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I will

further

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elaborate.

First

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of all, it is costly to employ

celebrities

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to represent a product ,

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of which, big sums of money are spent on advertisement

instead

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of investing in research and development of the

products

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, and

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, compromising the quality of the

products

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.

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, it is a misleading approach as the

celebrities

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themselves might not necessarily use them, but merely to get paid for advertising them.

For instance

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, a football star drinking an energy drink in an advertisement will make viewers think he is energetic because of the drink, but the truth might be

he

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the

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only occasionally consume it.

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, we can not deny the influence of famous stars ,especially on the younger generation, who are very impressionable. If a movie star is featured in an advertisement promoting cigarettes ,

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, the younger crowd will tend to follow as it is presumed to be a trendy thing to do . It will bring major disadvantages to society as not only it creates an opportunity for a bad habit to be formed, but it

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costs parents a lot of money in order for their children to pursue the

products

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. The winners in

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situation would be both the

celebrities

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and the companies, who walk away with a lot of fortunes generated from poor consumers . In conclusion, using

celebrities

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to promote goods bring more drawbacks than advantages. Consumers need to be wise in choosing a product and approach advertisements with a pinch of salt to avoid becoming the victims of

such

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business tactics.