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Writing Samples
Band 5.5

The marketing strategies used by two companies

Cell
phones
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 have become a very important device for people.
Apple
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 and
Samsung
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 have a lot of fans, so these
brands
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 have a high level of competition with each other. But people choose their technology based on what meets their needs. In
this
Linking Words
essay
Add a comma
,essay
show examples
 we will talk about marketing strategies, specifications,
customers
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, and prices.
Apple
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 and
Samsung
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 are listed as the two best
brands
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 in the market when it comes to cell
phones
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. Each
brand
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 comes with benefits that make
consumers
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 buy those specific products. They
also
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 developed fingerprint technology for the privacy of their users. They
also
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 established a voice command mechanism (Lendino J. 2016, pp.111-131).
Samsung
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 has S Voice and
Apple
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 has Siri. There is great
brand
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 loyalty when
consumers
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 choose a smartphone (Kang, Ted, 2018 pp. 889–916).
Apple
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 has many loyal
customers
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 who are always on the lookout for the latest
Samsung
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-like releases. both
brands
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 use their popularity as social leverage, with
customers
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 buying
phones
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 based on what their friends are wearing. The desire for these connections makes
consumers
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 follow the buying trends of the people around them.
Apple
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 is more conservative in each design of its mobile devices while retaining elegance and similarity.
On the other hand
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,
Samsung
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phones
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 tend to have a greater number of pixels and are much more daring with their designs and have many more models to choose from, much more affordable prices
and
Correct word choice
apply
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this
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 is the great strategy of
this
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brand
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, its offers since many
consumers
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 they are looking to have a great phone at a more comfortable price. unlike
Apple
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, whose
consumers
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 are willing to pay more to maintain their status symbol (Brown Haakon 2015, pp. 215-236).
Apple
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 remains committed to delivering a
different
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differentiated
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 customer experience as the
brand
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's position evolves. In conclusion, These two
brands
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 are in constant research to continue positioning themselves as the best in the market.
Apple
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 does not have a great marketing strategy to sell its
phones
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 since the
brand
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 sells itself and its
consumers
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 use
this
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brand
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 as a status symbol. and
Apple
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 knows that its
consumers
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 will be loyal no matter the price. It is clear that
Samsung
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 is attractive to all types of
customers
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, imposing its versatility with different ranges, making the customer understand that it is not necessary to pay more for a good phone. (Words: 370)

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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