Successful companies use advertisements to make more sales. What can make an advertisement effective? Do you think advertisements are a bad thing or a good thing for society?

It is said that the revenue of companies can be increased by
advertisements
.
However
, there are factors that affect the success of the advertisement and some of them can create a positive impact on
society
whereas some caused a negative effect.
This
essay will discuss the key factors for a successful advert and their impact on
society
. Though there are many
advertisements
on television, radio, in newspapers and in magazines, the community remember only a few commercials due to their creative approach to conveying the message.
Therefore
, it seems that the advert should include a special story, a catching phrase, a song or a melody to become an unforgettable one and to stand out among the others.
Furthermore
, art directors and advertisement agencies should think differently and creatively to promote the specific brand. As well as, seasonal promotions and marketing strategies need to be changed from time to time to increase sales and the targeted category need to be identified and analyzed to understand their needs and expectations.
However
, another important fact is to evaluate the positivity or the negativity of the message that
advertisements
give to
society
.
On the other hand
, many adverts convey a positive message whereas a few conveys a negative one unintentionally.
However
, promoting and marketing
products
is important for customers to know about the
products
in the market and provide an opportunity to compare them with other items.
However
, it is questionable about the
products
and their quality that are available in the market. People should be intelligent enough to choose the
products
carefully.
Therefore
, to sum up,
advertisements
can be considered a good thing for
society
with regard to their product quality.
Submitted by malathimnishshanka on

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