In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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era,

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usually

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merchant’s

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merchants’

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advertisements persist that their services or products are different from the past to some extent. There are several reasons why they do

this

. In

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I will elaborate on my reasons and will mention its advantages and disadvantages. On the one hand, the main goals of advertising are introducing products as well as increasing outlets.

Therefore

, sales representatives and marketing staff are trying to use as many ploys as they can to reach their target. One of their gimmicks is using effective dialogues and words to show that their products are different from competitors. They depict that they keep developing their merchandise according to society’s demands. These methods must be used to induce customers to purchase from their market.

On the other hand

,

this

gimmick has several positives and drawbacks. One of its advantages is that it can boost its sales significantly. while people watching their advert may be enticed to have a go.

For instance

, when I saw the “Kaspino” application commercial TV, I tried to install the app and register my own business immediately. If their product’s quality weren’t as

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as it should be, they will lose their customer’s trust and it will definitely have vast direct and knock-on effects. To illustrate, while I installed the “Kaspino” app, I realized it was not that much beneficial as they depicted. So, I would neither install their app nor the other similar applications.

Therefore

, its long-term effects override its benefits. to sum up,

although

using several plots and gimmicks in the advertisement would probably climb the product’s sale rate, exaggerating the merchandise’s qualities and equipment might have severe and irreversible impacts.