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Writing Samples
Band 7.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
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Nowadays advertisement in business becomes a more and more powerful and essential instrument which is used to increase
sales
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 and profitability in general.
Additionally
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, businesses use it to deliver a clear message to their customers that their
products
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 are new in some way.
This
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 behaviour has several reasons which will be illustrated in
this
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 essay, and, in my opinion, it is a definitely positive
development
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. There are two main issues that force companies to emphasise that their goods are new. In the modern world, people get used to changing things much more frequently than decades ago.
For instance
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, the new research which was conducted several months ago shows that mobile phones are changed by their users every two years in general. So that means, that if companies desire to increase their
sales
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 they need to produce new types of their
products
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 or, at least, tell that it is new through their commercial.
Moreover
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, most members of modern society try to be up-to-date,
thus
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 they need always possess new and fashionable things, no matter if it is clothes or technics.
Therefore
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, emphasising
this
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 fact efficiently attracts the attention of those customers to
products
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,
consequently
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 increasing
sales
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.
However
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, emphasising
this
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 fact in their commercial, in some cases might be misleading for some people, and force them to do unnecessary purchases, I strongly believe, that
this
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 is a positive
development
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, because,
firstly
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 it helps consumers to understand the difference between similar, from the first glance,
products
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, and find out which are up-to-date. And
additionally
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,
this
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 strategy in advertisement lets producers level up their
sales
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,
therefore
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 increasing profits and again investing money in the
development
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 of new and modern
products
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.
To conclude
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, the main simple causes for companies to highlight the fact that their
products
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 are new, are increasing their
sales
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 by selling more units and trying to reach those users who want to be modern. I think that
this
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 trend of highlighting that your product is a new one is a beneficial
development
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 for society in general.
Submitted by rioumine.a on

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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