In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

Nowadays advertisement in business becomes a more and more powerful and essential instrument which is used to increase

sales

and profitability in general.

Additionally

, businesses use it to deliver a clear message to their customers that their

products

are new in some way.

This

behaviour has several reasons which will be illustrated in

this

essay, and, in my opinion, it is a definitely positive

development

. There are two main issues that force companies to emphasise that their goods are new. In the modern world, people get used to changing things much more frequently than decades ago.

For instance

, the new research which was conducted several months ago shows that mobile phones are changed by their users every two years in general. So that means, that if companies desire to increase their

sales

they need to produce new types of their

products

or, at least, tell that it is new through their commercial.

Moreover

, most members of modern society try to be up-to-date,

thus

they need always possess new and fashionable things, no matter if it is clothes or technics.

Therefore

, emphasising

this

fact efficiently attracts the attention of those customers to

products

consequently

increasing

sales

However

, emphasising

this

fact in their commercial, in some cases might be misleading for some people, and force them to do unnecessary purchases, I strongly believe, that

this

is a positive

development

, because,

firstly

it helps consumers to understand the difference between similar, from the first glance,

products

, and find out which are up-to-date. And

additionally

this

strategy in advertisement lets producers level up their

sales

therefore

increasing profits and again investing money in the

development

of new and modern

products

To conclude

, the main simple causes for companies to highlight the fact that their

products

are new, are increasing their

sales

by selling more units and trying to reach those users who want to be modern. I think that

this

trend of highlighting that your product is a new one is a beneficial

development

for society in general.

Submitted by rioumine.a on Wed Jan 25 2023

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Fully explain your ideas

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Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

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10Linking words
meeting the goal of 7 or more
3Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

334 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

6.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

One problem faced by almost every large city is traffic congestion. What do you think are the cauces of this? What solutions can you suggest?

In some countries, people believe that international tourism is a bad thing for their country. What are the reasons for this? How to change their views？

Some people believe that it is better to live and work in a vertical city with multiple tall buildings, as compared to a horizontal city with fewer tall buildings. Discuss both views and give your own opinion.

People find it very difficult to speak in public or to give a presentation before an audience. Do you think public speaking skill is really important? Give reasons. Some people say public speaking should be taught at school. Do you agree or disagree?

Some people say that governments should spend more money taking care elderly people while others think that government spending should be spent on the education of young people. Discuss both views and give your opinion.