In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays advertisement in business becomes a more and more powerful and essential instrument which is used to increase

sales

and profitability in general.

Additionally

, businesses use it to deliver a clear message to their customers that their

products

are new in some way.

This

behaviour has several reasons which will be illustrated in

this

essay, and, in my opinion, it is a definitely positive

development

. There are two main issues that force companies to emphasise that their goods are new. In the modern world, people get used to changing things much more frequently than decades ago.

For instance

, the new research which was conducted several months ago shows that mobile phones are changed by their users every two years in general. So that means, that if companies desire to increase their

sales

they need to produce new types of their

products

or, at least, tell that it is new through their commercial.

Moreover

, most members of modern society try to be up-to-date,

thus

they need always possess new and fashionable things, no matter if it is clothes or technics.

Therefore

, emphasising

this

fact efficiently attracts the attention of those customers to

products

,

consequently

increasing

sales

.

However

, emphasising

this

fact in their commercial, in some cases might be misleading for some people, and force them to do unnecessary purchases, I strongly believe, that

this

is a positive

development

, because,

firstly

it helps consumers to understand the difference between similar, from the first glance,

products

, and find out which are up-to-date. And

additionally

,

this

strategy in advertisement lets producers level up their

sales

,

therefore

increasing profits and again investing money in the

development

of new and modern

products

.

To conclude

, the main simple causes for companies to highlight the fact that their

products

are new, are increasing their

sales

by selling more units and trying to reach those users who want to be modern. I think that

this

trend of highlighting that your product is a new one is a beneficial

development

for society in general.