It is observed in many countries that people are adopting western-style clothes
of traditional attire. There are certain reasons behind
movement and I BELIEVE it is detrimental to host nations.
Admittedly, the influence of western aesthetic preferences was very limited outside the western world in the past.
, thanks to globalization and technology, now clothing companies in western regions undercut local manufacturing costs in other nations
global interconnectedness, mass production and low-cost delivery.
, social media
plays a major role in spreading western fashion images. Dominantly well-known western brands
as Nike and Louis Vuitton,
, are usually promoted via advertisements in Asian nations, to which younger generations are CONSTANTLY exposed.
, it is understandable that they would prefer to emulate these avant-garde dressing STYLES from the west.
The aforementioned reasons can help explain the fact that westernization in clothing diversifies the host culture, especially conventional clothing.
In other words
, it aggravates the lack of cultural diversity.
, the Vietnamese clothing etiquette which requires people to wear ao dai on formal occasions is significantly affected by the adoption of suits and ties from western countries.
, the development
spreads the impact of consumerism, especially in clothing, because ubiquitous advertisements of western brands may prompt the native to purchase their products, which can
shift their focus to these garments.
In conclusion, the effects of globalization that facilitate the introduction of western fashion trends and the virtual world on social media are responsible for the fact that people increasingly opt for them rather than traditional dressing.
negative tendency is adverse to the locals because of the reduction in cultural diversity and the rise of consumerism.