In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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It seems to be a popular
trend
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that all advertisements of
companies
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now always focus on new
features
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of their products.
This
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trend
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is attributable to some key reasons and I firmly believe
this
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is completely a positive
trend
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.
To begin
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with, the high
market
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competitiveness level is the most essential factor leading to
this
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trend
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. It is apparent that unique selling points are the key to success for all
companies
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in tandem with the dramatic increase in
market
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competitiveness. Specifically, in the past, many businesses only concentrated on manufacturing
due to
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the fact that the supply always did not meet the demand.
However
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, nowadays, there is a multitude of products and services with a range of brands for
customers
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to choose from, so advertising new and special
features
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is considered to be an effective way to be popular all over the
market
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.
This
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can demonstrate the reason why many corporates want to provide their
customers
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with information about new
features
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in their advertisements.
Besides
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, I suppose
this
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is a positive
trend
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because of some key rationales. First and foremost,
this
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way of advertising can help provide more meaningful information for
customers
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to make purchases. To be more specific, when
customers
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have a clear understanding of products and services appearing on the
market
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, they can obviously have better choices based on rational consideration.
Furthermore
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, it can be said that promoting new
features
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is completely an incentive for the development and improvement of not only the advertiser but
also
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other
companies
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.
Also
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,
this
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results in incremental innovations among
companies
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, from which
customers
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significantly benefit. Based on the aforementioned reasons, I firmly support the positive
trend
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that more and more
companies
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emphasize new
features
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in their advertisements. In conclusion, the high rate of
market
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competitiveness is a vital factor leading to the fact that there are an increasing number of corporations that want to show new
features
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in their advertisement. Thanks to the many benefits for both the
market
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and
customers
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, I strongly suppose
this
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is a positive
trend
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.
Submitted by hklinh2792001 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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