In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
It seems to be a popular
trend
that all advertisements of companies
now always focus on new features
of their products. This
trend
is attributable to some key reasons and I firmly believe this
is completely a positive trend
.
To begin
with, the high market
competitiveness level is the most essential factor leading to this
trend
. It is apparent that unique selling points are the key to success for all companies
in tandem with the dramatic increase in market
competitiveness. Specifically, in the past, many businesses only concentrated on manufacturing due to
the fact that the supply always did not meet the demand. However
, nowadays, there is a multitude of products and services with a range of brands for customers
to choose from, so advertising new and special features
is considered to be an effective way to be popular all over the market
.This
can demonstrate the reason why many corporates want to provide their customers
with information about new features
in their advertisements.
Besides
, I suppose this
is a positive trend
because of some key rationales. First and foremost, this
way of advertising can help provide more meaningful information for customers
to make purchases. To be more specific, when customers
have a clear understanding of products and services appearing on the market
, they can obviously have better choices based on rational consideration. Furthermore
, it can be said that promoting new features
is completely an incentive for the development and improvement of not only the advertiser but also
other companies
. Also
, this
results in incremental innovations among companies
, from which customers
significantly benefit. Based on the aforementioned reasons, I firmly support the positive trend
that more and more companies
emphasize new features
in their advertisements.
In conclusion, the high rate of market
competitiveness is a vital factor leading to the fact that there are an increasing number of corporations that want to show new features
in their advertisement. Thanks to the many benefits for both the market
and customers
, I strongly suppose this
is a positive trend
.Submitted by hklinh2792001 on
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