In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It seems to be a popular
trend
that all advertisements of
companies
now always focus on new
features
of their products.
This
trend
is attributable to some key reasons and I firmly believe
this
is completely a positive
trend
.
To begin
with, the high
market
competitiveness level is the most essential factor leading to
this
trend
. It is apparent that unique selling points are the key to success for all
companies
in tandem with the dramatic increase in
market
competitiveness. Specifically, in the past, many businesses only concentrated on manufacturing
due to
the fact that the supply always did not meet the demand.
However
, nowadays, there is a multitude of products and services with a range of brands for
customers
to choose from, so advertising new and special
features
is considered to be an effective way to be popular all over the
market
.
This
can demonstrate the reason why many corporates want to provide their
customers
with information about new
features
in their advertisements.
Besides
, I suppose
this
is a positive
trend
because of some key rationales. First and foremost,
this
way of advertising can help provide more meaningful information for
customers
to make purchases. To be more specific, when
customers
have a clear understanding of products and services appearing on the
market
, they can obviously have better choices based on rational consideration.
Furthermore
, it can be said that promoting new
features
is completely an incentive for the development and improvement of not only the advertiser but
also
other
companies
.
Also
,
this
results in incremental innovations among
companies
, from which
customers
significantly benefit. Based on the aforementioned reasons, I firmly support the positive
trend
that more and more
companies
emphasize new
features
in their advertisements. In conclusion, the high rate of
market
competitiveness is a vital factor leading to the fact that there are an increasing number of corporations that want to show new
features
in their advertisement. Thanks to the many benefits for both the
market
and
customers
, I strongly suppose
this
is a positive
trend
.
Submitted by hklinh2792001 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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