A large company in your area has decided to spend a certain amount of money. either to sponsor a child sports team for two years or to pay for two open air concerts. It has asked for feedback from the general public. Write a letter to the company. In your letter •Describe the benefits of sponsoring the sports team •Summarise the benefits of paying for the concert •Say how you think the company should spend the money.

Dear Sir or Madam, I am writing to discuss the benefits of sponsoring a

child

sports

team

versus that of sponsoring two concerts. The first option is a two-year sponsorship towards a local

child

sports

team

. The benefits of sponsoring a

child

sports

team

include the inherent appeal of sponsoring a noble cause and the longer duration of commitment towards the sponsorship. In sponsoring a noble cause, the positive sentiments around your

brand

can increase drastically.

Further

, the longer duration of sponsorship can improve familiarity with the

brand

For the second option which involves sponsoring two concerts, the

brand

has a higher propensity to attract the attention of a wider variety of audience.

In addition

, as they are open-air concerts, there will be a larger volume of potential customers who can be exposed to the

brand

. Both the options have their merits, but I believe that in order to remain in the memory of the buyers a longer duration of exposure is a primary criterion.

For

this

reason, I will recommend that you sponsor the local

child

sports

team

. Yours sincerely, Jane Morgan