A large company in your area has decided to spend a certain amount of money. either to sponsor a child sports team for two years or to pay for two open air concerts. It has asked for feedback from the general public. Write a letter to the company. In your letter •Describe the benefits of sponsoring the sports team •Summarise the benefits of paying for the concert •Say how you think the company should spend the money.

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Dear Sir or Madam, I am writing to discuss the benefits of sponsoring a
child
sports
team
versus that of sponsoring two concerts. The first option is a two-year sponsorship towards a local
child
sports
team
. The benefits of sponsoring a
child
sports
team
include the inherent appeal of sponsoring a noble cause and the longer duration of commitment towards the sponsorship. In sponsoring a noble cause, the positive sentiments around your
brand
can increase drastically.
Further
, the longer duration of sponsorship can improve familiarity with the
brand
For the second option which involves sponsoring two concerts, the
brand
has a higher propensity to attract the attention of a wider variety of audience.
In addition
, as they are open-air concerts, there will be a larger volume of potential customers who can be exposed to the
brand
. Both the options have their merits, but I believe that in order to remain in the memory of the buyers a longer duration of exposure is a primary criterion.
For
this
reason, I will recommend that you sponsor the local
child
sports
team
. Yours sincerely, Jane Morgan
Submitted by abhinayam on

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