Many companies sponsor sports to advertise their products or service. What advantages and disadvantages does this bring for the teams and individuals that these companies sponsor?

There is a growing expansion of economic activities into various fields in modern society. In fact,

this

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strengthens the relationship between

companies

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and

sports

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athletes

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more than ever before. It is increasingly common that many

companies

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to sponsor professional

sports

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players

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. I examine both advantages and disadvantages that are brought to the individuals and teams by

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modern style of advertisement. On one hand, it is undeniable that

sports

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athletes

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sponsored by organizations can gain financial benefits.

First,

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under a certain contract that

companies

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have promised to provide sufficient monetary support, it is helpful for the

players

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to participate in a huge championship that usually costs above their budget.

Secondly

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, other costs

such

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as travelling, accommodation, and training are

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covered by

companies

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while

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players

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go to different places on a frequent basis.

As a result

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,

such

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financial backup encourages them to concentrate on the important games and leave more outstanding performances.

On the other hand

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, there are some negative consequences that

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sponsorship has on

sports

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athletes

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. Through the contract between

companies

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and

players

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, they are expected to act within a certain brand image.

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, they should pay careful attention not to contradict the fixed image of the

companies

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. Ignoring the image may lead to sudden termination of the contract and even charges of incredible amounts of financial penalties on some occasions.

For example

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, Osaka Naomi, a famous tennis player in Japan, was charged with 3 million yen for demonstrating violent behaviour in the game.

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, the intense pressures silently imposed by the company become a psychological burden to many professional

athletes

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. In conclusion,

sports

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athletes

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gain great advantages from a financial perspective.

However

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, many

athletes

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are overwhelmed by the huge pressure imposed by corporations to limit their acts.