Many companies sponsor sports to advertise their products or service. What advantages and disadvantages does this bring for the teams and individuals that these companies sponsor?

There is a growing expansion of economic activities into various fields in modern society. In fact,

this

strengthens the relationship between

companies

and

sports

athletes

more than ever before. It is increasingly common that many

companies

to sponsor professional

sports

players

. I examine both advantages and disadvantages that are brought to the individuals and teams by

this

modern style of advertisement. On one hand, it is undeniable that

sports

athletes

sponsored by organizations can gain financial benefits.

First,

under a certain contract that

companies

have promised to provide sufficient monetary support, it is helpful for the

players

to participate in a huge championship that usually costs above their budget.

Secondly

, other costs

such

as travelling, accommodation, and training are

also

covered by

companies

while

players

go to different places on a frequent basis.

As a result

,

such

financial backup encourages them to concentrate on the important games and leave more outstanding performances.

On the other hand

, there are some negative consequences that

this

sponsorship has on

sports

athletes

. Through the contract between

companies

and

players

, they are expected to act within a certain brand image.

In other words

, they should pay careful attention not to contradict the fixed image of the

companies

. Ignoring the image may lead to sudden termination of the contract and even charges of incredible amounts of financial penalties on some occasions.

For example

, Osaka Naomi, a famous tennis player in Japan, was charged with 3 million yen for demonstrating violent behaviour in the game.

Thus

, the intense pressures silently imposed by the company become a psychological burden to many professional

athletes

. In conclusion,

sports

athletes

gain great advantages from a financial perspective.

However

, many

athletes

are overwhelmed by the huge pressure imposed by corporations to limit their acts.