These days consumers are faced with an increasing amount of advertising from various companies. To what extent do you think consumers are influenced by advertising? What measures should be taken to protect them?
Advertising is one of the greatest factors contributing to a company's profit. With the development and modernisation, advertising has become a headache for customers these days from various companies. Customers are affected to a greater extent which will be discussed in the upcoming paragraphs
along with
measures to protect them.
To begin
with, advertising has a scientific theory to back it when comes to manipulating human minds. In simple words, human minds are greatly attracted to adverts no matter where they are displayed, whether it be movies, advertisements
on television, newspapers, boardings, and so on, they all definitely increase their selling of products. For instance
, in today's time of the internet and smartphones, most business is boosted by ads
on social media. Furthermore
, there are a lot of algorithms and software developed to display what people
need or search for and suggest products making it more compelling for people
to buy the products displayed in advertisements
.
However
, there are a few measures which can't be overlooked. Firstly
, most businesses create ads
on the basis of data gathered from the customer's mobile phones, which shall be protected. In other words
, privacy features shall be added to smart gadgets as they collect a lot of things from a person's life and suggests ads
accordingly
. Secondly
, advertisements
must pass through proper tests that check if it is made under proper rules and regulations. To exemplify, many advertisements
issue statements which may or may not be true, but people
don't know about the basis of that thing and they might be misguided which should be tackled through screening procedures for every advertisement.
To conclude
, advertisements
definitely influence human minds which is not very good hence
proper measures regarding privacy and legitimacy of ads
should be checked to protect people
from getting fooled.Submitted by Aryan Patel on
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